Sales Strategy Manager

2 months ago


Media City, United Arab Emirates Samsung Electronics Full time

Position Summary

Role and Responsibilities
- Work with the D2C Lead and regional teams to develop the eStore strategy focussing on sales growth, aligning local subsidiaries’ sales plans and operations to meet deadlines and schedules
- Support with launching new eStore programs and sellout functionalities: cascade strategy to local subsidiaries to maximise sales growth of eStore
- Optimize sales performance on the eStores, collaborating across Key Account Management, Sales, Site Merchandising, Product Marketing and technical teams
- Educate and share eCommerce best practices and work closely with cross-functional teams to roll out eCommerce initiatives
- Support subsidiaries with promotion and sales planning and drive regional events across all markets
- Manage eCommerce KPIs for traffic, sales, acquisition and customer interaction on the eStore
- Compiling weekly & monthly reports - feeding back to the senior management team and advising on strategy
- Support in developing eStore platform and feature enhancements along with key stakeholders from different regions (including but not limited to payment methods, customer journey improvements, sellout enablers)
- Support local markets with building infrastructure and framework to drive sales on eStore
- Manage selected MENA markets and their respective product categories to deliver company vision and ensure revenue and customer satisfaction and loyalty goals are met
- Maintain up-to-date business, operations, and performance dashboards to provide in-depth visibility and understanding of the online channel’s current and future needs and translate them into sales opportunities
- Develop strategy for new product launches in collaboration with product, marketing and advertising teams
- Build sustainable product and pricing strategies to drive full product portfolio across all categories
- Plan and manage promotional calendar, to build and execute cross divisional campaigns to maximize sellout
- Track and manage sell-in, sellout, WOS, OOS, ageing inventory, and provide necessary analysis and drive markets with action plans to achieve targets
- Track and monitor key performance indicators to identify gaps then set and deliver action plans with markets key stakeholders and follow through with execution recommendations to positively impact sales performance
- Collaborate closely with content team to optimize the customer journey and conversion rates and ensure brand guidelines and standards are met across the different channels
- Manage HQ counterparts and attain and deliver best practices improving MENA markets’ execution
- Drive actionable insights (through web analytics and competitive landscape benchmarking) to improve user experience and platform capabilities

Skills and Qualifications
- Bachelor/Master degree with 7+ years of eCommerce experience
- Strong understanding of market dynamics and technology
- Experience managing direct-to-consumer platforms (eStores)
- Excellent analytical, problem-solving, commercial and technical skills
- Conceptual and strategic, and must embrace being an owner; getting involved in the details of the business
- Proficiency in building clear and concise presentations to be used with C-Level management
- Must possess interpersonal skills in order to build strong positive people relationships
- Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization
- Ability to multitask efficiently, while being well organized and maintaining high attention to detail
- Excellent time management to work on tight deadlines and handle the pressure of last-minute requests
- Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment
- Knowledge of e-commerce trends, competitive landscape and digital customer experience
- Strong analytical skills to be able to track and generate data based insights on a weekly basis
- Experience as a category sales manager in the digital space with strong sales acumen
- Comfortable interpreting sales and web traffic data and deriving actionable insights
- Strong understanding of data reporting and digital advertising best practices
- Possess an innovative and solutions-oriented mindset
- Excellent communication, presentation and interpersonal skills
- Fluent in English, Arabic is a plus


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