Imc Strategy Assistant Manager

2 weeks ago


Media City, United Arab Emirates Samsung Electronics Full time

Position Summary

The role holds significant importance and it is one of the most critical roles, particularly as OPCO Co-Marketing emerges as the top priority for Mobile Experience business.

Operators Marketing presents a fresh avenue to enhance marketing budget optimization, aiming to amplify coverage and conversion rates.

Role and Responsibilities
- Spearheading and executing impactful flagship product launches and seasonal partner campaigns in collaboration with Telecom Operator partners across GCC.
- Generating and furnishing campaign materials (such as creatives, assets, guidelines, and visuals) to partners for both ATL and BTL communications.
- Ensuring prompt and impeccable development of all partner-driven communications, spanning from advertisements to the Partner’s marketing channels, both in-store and online.
- Strengthening co-marketing strategies with partners to ensure their efficient implementation, leading to heightened product awareness, increased sales, and achievement of key metrics and KPIs.
- Collaborating closely with Sales teams to grasp business opportunities and challenges that shape our marketing and communication strategies.
- Establishing robust tracking mechanisms to gauge campaign performance, and meticulously documenting partners' activities through monitoring and screen capturing.
- Overseeing, evaluating, and analysing partner Co-marketing endeavours to deliver outcome-oriented solutions that optimize budget allocation against predefined business and ROI targets.
- Coordinating with cross-functional teams and agencies to identify opportunities and advocate for brand strategy enhancements based on tactical data insights.

Skills and Qualifications

Qualifications:

- Marketing Experience: Demonstrated experience in marketing, preferably within the telecommunications or related industry, with a strong understanding of marketing principles and strategies.
- Project Management Skills: Proficiency in managing and executing marketing campaigns, including coordinating resources, timelines, and budgets effectively.
- Collaboration and Communication: Ability to work closely with cross-functional teams and external partners to align marketing efforts, communicate effectively, and foster strong relationships.
- Analytical Abilities: Proficiency in analysing marketing data and metrics to measure campaign performance, identify trends, and make data-driven decisions to optimize marketing strategies.
- Creative Thinking: Strong creative skills with the ability to develop innovative marketing initiatives and campaigns that resonate with target audiences and drive results.
- Budget Management: Demonstrated ability to effectively manage marketing budgets, allocate resources efficiently, and optimize spending to achieve desired marketing outcomes while adhering to financial guidelines and constraints.
- Minimum of 5 years or experience in Marketing.
- Fluent in English. Arabic speaking is a plus.
- Telecom Operators background is preferred.
- Experience in UAE or GCC countries is an advantage.



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