Uaen Regional Sales
5 months ago
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
**Overview of the role**
In the Service Office organisation, there is a team of Sales & Range specialists that each have responsibility for one Business Area. In a territory where the Sales & Range specialists are highly experienced and skilled, some individuals can take responsibility for more than one Business Area. Securing that the range to be sold in the local market is selected and priced each business year. To achieve the Sales and Gross Margin goals as set by the Sales manager for your Business Area.
**What you will do**
**Commercial**
- Together with their colleagues and managers, they contribute actively in the development and implementation of a clear IKEA Sales & Range action plan for the store using the store business plan and country business plan. These are supported by input from Growing IKEA together and the IKEA Sales Direction & Strategy. Develop and execute an annual action plan for his area based on agreed goals.
- Stay in weekly contact and support the shopkeepers in the stores
- Select and ensure availability of products for all the marketing activities in the commercial calendar, in close partnership with the Logistics department
- Support the stores by producing buying guides for complex product series
- Maintain ongoing communication with the IKEA range distributor regarding all issues related to the range and the annual IKEA range cycle
- Coordinate all issues with regard to the IKEA range between the stores and the central retail management and between the central retail management and the IKEA distributor
- Maintain in-depth knowledge of the local home furnishings market (e.g. customers, trends and competitors)
- Ensure that systems and methods stated in IKEA Concept Documentation are implemented in regard to your areas of responsibility
- Make sales budgets for the IKEA range
- Set local range priorities in accordance with the overall range strategy provided by IKEA of Sweden through the IKEA distributor
- Maintain in-depth knowledge of the local home furnishings market (e.g. customers, trends and competitors)
- Passionate about their products and actively learn about their content, origins and other benefits. Share this knowledge with their colleagues.
- Ensure to know the top-selling products, 4 Aces and 1 King, and that they are available and clearly communicated and displayed at all times. To promote alternative products when these are unavailable.
- Contribute to the planning, execution and follow-up of the store’s commercial calendars
- Follow up and communicate the agreed KPIs within your area of responsibility to the Core Area Manager and to the shopkeepers of the stores
- Strive to reach the sales targets for your Business Area as defined in the business plan
- Support the shopkeepers in all stores in your market by collecting and spreading good sales solutions
- Spur a healthy competitive situation between all stores in your market by running different types of competitions each year
- Find new business potentials by following up on PR&C related issues and push to get it sorted
**Operations**
- To ensure that systems and methods stated in IKEA Concept Documentation are implemented in the Sales and Range of all stores
- Be the matrix manager for the shopkeepers in all stores for your business area and together with them, you drive the annual plan for Sales & Range in this Business Area
- Define the Local range in your sales area of Showroom and Markethall to be sold by all stores and drive the process of selecting the suppliers and managing all the contracts in order to achieve economies of scale in the purchasing by generating large volumes
- Enhance the competitive strength of the IKEA product range by ensuring the implementation of all range issues related to systems and methods stated in IKEA Concept Documentation and by keeping yourself updated about the local market conditions
- Strive to reach the IKEA positioning objectives
- Stay in contact with IKEA of Sweden and the distributor to select, price, phase in and phase out the range for your market
- Perform all range admini
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