Head of User Acquisition

3 weeks ago


Abu Dhabi, United Arab Emirates Hypemasters Full time

This is an impactful role for Hypemasters' marketing team - you'll become the key decision-maker in the marketing department. You’ll be able to test new ideas to drive growth for the business. This is an incredible opportunity for an enthusiastic, ambitious and proactive individual

**Responsibilities**
- Manage the UA team, leading and advising them in their operations, optimising large-scale mobile marketing campaigns across core channels such as Apple, Google, Ad Networks as well as other ad platforms
- Analyse and report performance of all UA activities to key stakeholders on a regular basis, being the main point of contact across the business for UA-related discussions
- Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives for existing and new mobile titles, setting goals and budgets per title, platform and market
- Explore and on-board new ad partners as well as non-traditional UA sources (e.g. influencer marketing) in order to ensure further UA growth
- Ensure that the best ad tech is employed to drive UA at scale, making sure that the acquisition funnel measurement and optimisation runs in the most efficient way possible
- Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new products according to best practices to gain valuable product performance insights ahead of global launches
- Define the UA roadmap and set priorities for test campaigns and creative concepts
- Take responsibility for a multi-million budget, producing monthly and annual budget forecasts for each game and platform
- Work with the UA artists to explore innovative design concepts in order to improve campaign performance

**Requirements**:

- Experience in scaling games from $0 spend to $1M+ per month
- 5+ years of experience in paid digital marketing and media buying for mobile apps with a multi-million budget
- Strong in-depth knowledge of performance marketing strategies and UA best practices for mobile games
- 2+ years of team management and leadership experience
- Exceptional analytical and data-driven thinker combined with a creative mind
- Extensive expertise in various key mobile marketing channels such as Apple, Google Ads, Unity Ads, etc
- A desire for both strategic planning and daily execution/optimisation
- Detailed understanding and in-practice experience with tracking tools (e.g. Adjust, Appsflyer) for mobile advertising campaigns as well as other ad tech solutions for mobile games
- Excellent cross-functional communication skills (both written and verbal) with the ability to sell ideas and negotiate
- Comprehensive knowledge about the mobile games industry and performance metrics for various different game genres
- Demonstrated experience with product soft
- and global-launch procedures with a track record of successfully released games
- Deep knowledge of user acquisition funnel analytics and methodologies for remarketing
- Passion for games and their design (desirable)
- Experience with CRM and ad monetisation optimisation (desirable)

**Benefits**
- You'll work on legendary games that are transforming the industry
- Meritocracy of ideas - all ideas are evaluated solely in terms of compliance with the values and goals of the project; everyone on the team is equal
- A culture of growth - ambitious goals await you and a culture that constantly fuels growth
- Work with top specialists of the gaming market (ex-CM, WG, Nekki, Playrix, Sperasoft, FB - you name it The best of the best work for us)
- Work remotely and more flexible - we don't care where or how you work. Only results.
- Work in an International company environment



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