Associate Product Manager

3 months ago

Abu Dhabi, United Arab Emirates Group 42 Full time

Overview:
**Responsibilities**:

- **Growth-Driven Product Strategy**:

- Develop and execute a growth-focused product strategy, targeting user acquisition, engagement, and retention.
- Align the product roadmap with growth objectives, ensuring that new features and enhancements contribute to user base expansion and increased app usage.
- ** User Acquisition and Engagement**:

- Design and implement effective marketing campaigns across various channels to attract new users and engage existing ones.
- Analyze market trends, user behavior, and performance data to refine growth strategies and optimize user acquisition efforts.
- ** Partnership and Ecosystem Development**:

- Proactively seek and establish strategic partnerships with healthcare providers, institutions, and industry influencers to broaden service offerings and enhance the app's value proposition.
- Collaborate with partners on co-marketing initiatives and integration strategies to create a seamless user experience and drive mutual growth.
- ** Data-Driven Decision Making**:

- Leverage data analytics to gain insights into user preferences, market trends, and app performance.
- Use these insights to inform product decisions, marketing strategies, and partnership opportunities, ensuring a data-driven approach to growth.
- ** Cross-Functional Leadership**:

- Serve as the nexus between product development, marketing, sales, and customer support teams, fostering a collaborative environment to drive app growth.
- Ensure that all growth initiatives are aligned with the overall product vision and company objectives.

Qualifications:

- Bachelor’s or master’s degree in Business, Marketing, Healthcare Management, or a related field.
- Proven experience in product management, with a strong emphasis on growth and user acquisition in the healthcare or tech industry.
- Expertise in digital marketing, data analysis, and partnership development.
- Exceptional communication skills, with the ability to effectively convey complex concepts and strategies to diverse stakeholders.
- Creative and analytical thinker, driven to innovate and deliver results in a fast-paced environment.

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