Strategic Corporate Manager

2 weeks ago


Dubai, United Arab Emirates Catenon Full time

**FUNCTIONS**:
In this role, you will work with their growing, dynamic marketing team to create and execute customer loyalty, retention and reference programs. Their creative services team, product marketing and sales teams will partner with you and support your efforts as you develop strategies to build demand for products and solutions.

Primary Responsibilities
- Create, plan and execute customer loyalty, retention and reference programs to achieve quarterly corporate targets
- Budget and forecast related marketing campaigns and activities
- Report and analyse campaign effectiveness, retention rates and pipeline growth
- Track progress constantly, making adjustments and improvements to maximise the marketing spend and return on investment
- Represent corporate marketing with product marketing and sales relating to sales tools, demos, product messaging, lead flow, and communication programs

**REQUIREMENTS**:
Required Experience:

- At least six years of experience in customer marketing, retention programs and demand creation campaigns. If you have experience in creating enterprise-class, software related marketing campaigns and activities, so much the better.
- Experience developing direct marketing for products with complex sales cycles. A background in targeting named accounts and vertical markets is ideal.
- Experience developing successful direct mail, online marketing, and event marketing programs
- Proficient in targeting, segmenting, reporting and analysis with strong database marketing skills
- Ability to move seamlessly from strategic planning into tactical execution
- Outstanding verbal and written communications abilities
- Ability to work in cross-functional teams in a fast-paced environment
- Ability to gain in-depth understanding of existing and new market segments
- Knowledge or experience in web analytics and/or online marketing strongly desired
- Bachelors degree required, MBA preferred.



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