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Marketing Communications Director
2 months ago
**Key Responsibilities of the Marketing Communications Manager at Robert Walters:**
- Develop, plan, and execute comprehensive brand and content marketing strategies to drive business growth and enhance the company's reputation.
- Lead the team in defining and implementing the company's local brand values, purpose, and unique selling propositions (USPs) in Ireland, aligning with the company's global vision.
- Oversee the creation, development, and management of all brand content, assets, and advertisements, ensuring consistency and effectiveness across all channels.
- Implement and execute a robust SEO keyword strategy to optimize the company's website and increase organic traffic, driving business leads and revenue.
**Requirements and Qualifications:**
- Proven experience in developing and executing successful brand and content marketing strategies.
- Strong leadership skills, with the ability to motivate and guide a team to achieve business objectives.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Deep understanding of SEO principles and keyword research, with experience in optimizing website content for search engines.