Marketing Director
3 weeks ago
We are seeking a highly skilled Marketing Director to lead our Electrification Business Area in Dubai, UAE. As a key member of our team, you will be responsible for defining and implementing the marketing strategy for the assigned area, leading and coaching the marketing team, and designing and managing the marketing action plan to achieve key qualitative and quantitative targets.
Key Responsibilities- Develop and implement the marketing strategy for the assigned area, aligned with the business area/division marketing and sales strategy and budget.
- Lead and coach the marketing team to achieve agreed marketing targets within the budget.
- Anticipate changes in the market direction proactively and facilitate timely and appropriate remedial action.
- Identify existing and new strategic segments and business opportunities through market analysis, and develop segment-specific go-to-market defining strategy/business plans for each opportunity.
- Develop and maintain efficient marketing tools and implement coordinated marketing analyses and activities to ensure global markets are well-monitored.
- Define quality metrics for marketing initiatives within the assigned area and review and evaluate results upon completion of activities.
- Partner with communications on digital marketing campaigns, including advertising and SEO, and monitor KPIs and success factors.
- Qualify any leads generated by comms and turn them over to sales.
- Collaborate in all activities with Product Marketing, Channel Sales, and country LSO teams.
- Manage Division-specific local and regional customer events, road shows, trade shows, and partner events in a solid collaboration with Communications team.
- Bachelor's/Master's degree in Engineering and/or Business Administration or equivalent, with specialization in Marketing as an added advantage.
- 8-10 years of commercial management experience in large, complex, fast-paced, matrixed, innovative industrial organizations with direct management of marketing electrification portfolio aligned to Smart Power & Smart Buildings Solutions within the UAE sub-region.
- Ability to create and communicate marketing messages and value propositions effectively to the sales and marketing force and customers.
- Experience in dealing and understanding of the global industrial and commercial market, especially as it relates to the ecosystem of channel partners, direct sales segments, solutions, and digital selling, and the evolving e-commerce landscape.
- Strong problem-solving, learning agility, and ability to deal with shifting priorities and issues, with the ability to supervise and manage multiple projects at the same time.
- Analytical and strategic in consolidating data into valuable information for the business to act upon, with capacity to conceptualize as well as operationalize commercial strategies.
- Good track record in designing and deploying marketing strategies contributing to solid business growth.
- Entrepreneurial attitude, excellent communication skills, and senior executive presence, with self-driven networking, collaboration, and intercultural skills.
- Excellent leadership and people development skills, with relevant and successful change management experience.
- Fluency in English (Read, Write, Speak) is a must.
- Retirement plan.
We value people from different backgrounds. Could this be your story? Apply today or visit our website to read more about us and learn about the impact of our solutions across the globe.
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