Public Relations Director

3 weeks ago


Dubai, Dubai, United Arab Emirates Dubai Holding Full time
Job Description

As a Public Relations Director at Dubai Holding, you will be responsible for developing and executing strategic communication plans to drive business growth and enhance brand visibility. Your key responsibilities will include:

  • Developing and executing comprehensive public relations strategies to align with marketing objectives and drive business growth.
  • Cultivating relationships with media, engaging target audiences, and boosting brand awareness through effective media relations and targeted communication.
  • Integrating PR strategy with marketing campaigns and commercial objectives to ensure cohesive and synchronized messaging across all communication channels.
  • Leading public relations events and creating opportunities for brand exposure and engagement with key stakeholders.


Crisis Communication and Reputation Management

As a Public Relations Director, you will be responsible for developing and implementing crisis communication strategies to ensure the company is prepared to handle emergencies and maintain its reputation. Your key responsibilities will include:

  • Developing and implementing crisis communication strategies to ensure the company is prepared to handle emergencies and maintain its reputation.
  • Proactively managing reputation by addressing public relations risks and adjusting communication strategies as needed to mitigate potential damage.


Stakeholder Engagement

As a Public Relations Director, you will be responsible for coordinating closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns. Your key responsibilities will include:

  • Coordinating closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns.
  • Building and maintaining strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners.


Analytics and Strategy Optimization

As a Public Relations Director, you will be responsible for assessing and reporting on the performance of PR activities regularly. Your key responsibilities will include:

  • Assessing and reporting on the performance of PR activities regularly.
  • Presenting PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation.


Qualifications and Experience

To be considered for this role, you will need to have a Bachelor's degree in Public Relations/Communications/Marketing/Journalism or a related field, with a minimum of 15 years of progressive experience in public relations, including a minimum of 5 years in a mid-leadership role. You will also need to have a proven track record of developing and executing successful PR strategies that align with marketing and commercial objectives.

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