Marketing Communications Specialist

3 weeks ago


Dubai, Dubai, United Arab Emirates AccorHotel Full time

Marketing Communications Specialist

This role supports the Food & Beverage department in executing various strategies and tasks. The incumbent will compile analyses and reports to drive business growth. A highly motivated and flexible individual who enjoys working towards pre-agreed goals in a busy and changing environment is sought after. The Marketing Communications Specialist will report to the Director of Food & Beverage and be responsible for assisting in the execution of marketing and PR activities with proficiency, as well as administrative support across all facets of the Food & Beverage department.

Key Responsibilities

  • Ensure that the venue experience and positioning are effectively communicated through all marketing initiatives across multiple platforms globally.
  • Develop and implement brand visual standards guidelines and marketing plans for new product/service launches in collaboration with the property Operations, Sales, Marketing Team, and appointed Agency.
  • Collaborate with the F&B department to drive and activate each venue.
  • Manage the creative development of advertisements per venue (on and offline) and ensure timely delivery of ads in accordance with the media plan using in-house design resources.
  • Work with the PR agency on venue activations and releases.
  • Ensure that brand standards are met as per venue guidelines.
  • Manage an annual advertising plan in collaboration with F&B.
  • Develop suitable creative as per the plan in collaboration with Group Marketing and the appointed advertising agency.
  • Oversee campaign plan development, execution, and management to ensure feasibility, practicality, and alignment with objectives.
  • Conduct weekly marketing status meetings to understand progress of jobs on file.
  • Liaise with the Digital team for website management.

Qualifications

Personal Attributes

  • Creativity and enterprising
  • An outgoing personality
  • Outstanding communication abilities
  • Excellent organizational and time management skills
  • Excellent writing skills and superior judgement
  • Strong work ethic and ability to work independently

Qualifications

  • Fluency in English
  • Familiarity with hospitality industry standards
  • Minimum of 2 years similar experience in a 5-star or luxury hotel
  • Social Media Platforms
  • Expertise with Google Analytics, Facebook Insights, and Instagram Insights preferred
  • Advanced knowledge of Facebook Ads preferred


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