Customer Lifecycle Manager
1 week ago
Majid Al Futtaim Holding is a leading retail and entertainment conglomerate in the Middle East, North Africa, and Central Asia regions. With a strong presence in 18 countries, the company operates iconic brands such as Mall of the Emirates, Carrefour, and Vox Cinemas.
ROLE SUMMARYThe SHARE Rewards Programme at Majid Al Futtaim is seeking a seasoned marketing professional to lead the development and execution of customer lifecycle strategies. This role will focus on creating strong engagement strategies that drive customer lifetime value and business growth.
KEY RESPONSIBILITIES- Develop and execute customer journey and lifecycle strategies to drive customer engagement and loyalty.
- Leverage data and insights to optimize marketing campaigns and ensure the effectiveness of lifecycle strategies.
- Manage the lifecycle team and automation platforms, including platform knowledge, processes, and upskilling of team members and agencies.
- Interpret data from various marketing campaigns to formulate key insights and opportunities for optimizing performance.
- Collaborate with agencies and contractors to create impactful content customized to target audiences and communication types.
- Develop campaign measurement/KPIs to measure the effectiveness of all executions and communications.
- Develop strategies to enrich member data, enhance first-party data collection, and drive improvements in marketing data verification and usage.
- Transition from a channel-centric to a customer-centric operating model using an end-to-end digital customer lifecycle management approach.
- Over 8 years of experience in creating and executing customer lifecycles.
- Over 8 years of experience in marketing automation.
- Bachelor's degree in marketing, engagement, or a relevant field (preferred: master's degree in a relevant function).
- A thorough understanding of customer lifecycle management from strategy through to execution.
- Experience in email automation processes and use cases.
- Strong understanding of digital marketing techniques, including the impact of Apple privacy policy, drag & drop, and A/B testing.
Majid Al Futtaim offers a dynamic and supportive work environment, with opportunities for career growth and professional development. Join a team of over 50,000 diverse and talented colleagues, all guided by the company's Leadership Model.
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