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Marketing Director for MEA Region

2 months ago

Dubai, Dubai, United Arab Emirates Nothing Tech Full time
About the Role

The Head of Marketing for Middle East Expansion will play a crucial role in defining and leading Nothing Tech's consumer marketing efforts for its growing business in the Middle East. This position will be responsible for developing and executing a marketing strategy that aligns with the company's global approach and adapts it for users in the UAE, Saudi Arabia, and MEA region.

Key Responsibilities
  • Develop a Brand and Marketing Growth Strategy: Shape and communicate Nothing Tech's global vision and mission in the MEA region, defining the core target group, value proposition, and elasticities around core benefits.
  • Lead Short and Long-Term Brand and Marketing Planning: Define the brand's core target group, value proposition, and elasticities around core benefits, and lead the short and long-term brand and marketing planning.
  • Serve as Brand Custodian: Ensure all communication from tactical campaigns to external communications, social media, and other channels aligns with the brand's vision and mission.
  • Drive Local Marketing Collaboration: Collaborate with business partners and like-minded brands to build audiences strategic to Nothing Tech, and maintain collaborative and mutually beneficial marketing relationships.
  • Nurture and Build Nothing Tech Community: Focus on building a strong advocacy for the brand, fostering a community that supports and promotes the company's mission.
  • Collaborate with Sales and Marketing Teams: Proactively work with the MEA Sales Team and Global Marketing team to align various business initiatives and ensure a cohesive marketing strategy.
  • Develop Marketing Mix and Spend Recommendations: Provide recommendations on the correct marketing mix and spends in the region, ensuring alignment with the company's global approach.
  • Build and Manage a High-Performing Team: Develop, manage, and coach a high-performing marketing team, ensuring they have the necessary skills and resources to execute the marketing strategy.
  • Manage Budget and Annual Planning: Oversee the budget and annual planning process, ensuring efficient use of resources and ongoing process improvement.
  • Implement a Test and Learn Approach: Incorporate a test and learn approach to quickly improve marketing efforts and ensure continuous improvement.
  • Define Longer-Term Initiatives: Work with business leaders to define longer-term initiatives and organization building, ensuring alignment with the company's global vision and mission.
  • Identify and Prioritize Marketing Campaigns: Identify, prioritize, and execute marketing campaigns and supporting activities that align with the company's goals and objectives.
Requirements
  • 10+ Years of Marketing Experience: Minimum 10 years of relevant work experience as a Marketing Head with Global FMCG, consumer tech, or other new-age companies/start-ups, with exposure to leading marketing teams.
  • Strategic Mindset and Digital Savviness: A strategic mindset, digitally savvy, and ability to forge local partnerships/collaborations.
  • Experience Building Local Campaigns: Experience building local campaigns from inception to execution while retaining brand integrity.
  • Strong Managerial Experience: Strong managerial experience with careful attention to processes and frameworks aimed at continuously maximizing team output efficiency.
  • Thorough Understanding of Marketing Verticals: Thorough understanding of all marketing verticals and a proven track record of successfully executing 360° marketing campaigns.
  • Clear and Persuasive Communication Skills: Clear and persuasive communication skills, able to get buy-in from stakeholders within the company and partners to drive joint business plans.
  • Entrepreneurial Mindset: An entrepreneurial mindset and comfortable with changing environments as well as multiple overlapping projects.
  • Consumer-Centric Mindset: A consumer-centric mindset and ability to understand different cultural references.
  • Ability to Understand Consulting Content: Ability to understand and work with consulting content and thought leadership.
  • Strong Written and Verbal Communication Skills: Strong written and verbal communication skills.
  • Fluent in English and Arabic: Fluency in English and Arabic.
  • Willingness to Travel: Willingness to travel within the Middle East and potentially other locations as needed.