Sales and Marketing Director

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Rotana Hotels & Resorts Full time
Job Summary

The Sales and Marketing Director is a senior leadership position responsible for driving revenue growth, brand visibility, and customer engagement through strategic sales and marketing initiatives. This role involves overseeing both the sales and marketing teams, ensuring that the hotel, resort, or other property attracts and retains customers, and positioning the brand effectively in the marketplace.

Key Responsibilities:
  • Develop and execute comprehensive sales and marketing strategies to achieve business goals.

  • Align sales and marketing strategies with the overall objectives of the organization, ensuring all campaigns and initiatives contribute to the long-term success of the brand.

  • Collaborate with the revenue management team to establish pricing strategies and ensure that revenue generation is optimized.

  • Oversee the development of promotional offers, packages, and special events to drive sales during both peak and off-peak seasons.

  • Ensure consistent brand messaging across all marketing channels.

  • Work on maintaining a positive public image and reputation of the property through various marketing efforts, including public relations and media relations.

  • Lead and manage both the sales and marketing teams, setting clear goals, expectations, and performance metrics.

  • Mentor and develop staff, encouraging continuous learning and professional growth.

  • Foster a culture of collaboration between sales, marketing, and other departments, ensuring alignment across all business units.

  • Conduct market research to stay ahead of industry trends, identify opportunities, and understand competitor activity.

  • Utilize market data and consumer insights to inform decisions and adjust strategies as needed.

  • Regularly monitor performance metrics such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR).

  • Oversee digital marketing efforts, including SEO, content marketing, social media, email campaigns, and online advertising.

  • Ensure the website, social media profiles, and other digital platforms are up-to-date, user-friendly, and aligned with the property's branding.

  • Monitor and report on the success of digital campaigns, adjusting strategies to improve engagement and conversions.

  • Act as the property's spokesperson in media engagements, interviews, and public events.

  • Manage public relations strategies to increase media exposure and enhance the brand's image.

  • Handle crisis communication effectively, ensuring the organization's reputation is protected during challenging situations.

  • Oversee direct sales efforts, including corporate accounts, group bookings, and individual sales.

  • Foster relationships with key clients, including travel agents, event planners, corporate clients, and local businesses.

  • Develop and maintain a network of contacts to generate leads and expand the business.



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