Global Marketing Leader

2 days ago


Dubai, Dubai, United Arab Emirates Biesse Full time
About Us

Biesse is a leading manufacturer of machinery for the wood processing industry. We are committed to delivering high-quality products and exceptional customer service.

Our Values:

  1. Innovation
  2. Quality
  3. Customer Focus
  4. Sustainability

About the Role:

We are seeking a highly skilled Marketing Manager to join our team at Biesse. The ideal candidate will have a strong background in marketing, excellent analytical skills, and the ability to work effectively with all levels of the organization.

Key Responsibilities:

  1. Develop and execute global marketing strategies and plans to drive new business growth at the local market level.
  2. Conduct comprehensive analysis to understand company and product positioning, identify target audiences, and establish specific marketing objectives across various product segments, geographies, and channels.
  3. Support the annual and long-term enterprise marketing planning processes.
  4. Lead the development and execution of local marketing programs and campaigns in alignment with global marketing guidelines to enhance the Biesse Brand Experience at the market level.
  5. Manage marketing dashboards and communicate with key stakeholders to analyze and improve marketing performance, identifying corrective actions.
  6. Develop and manage the calendar of marketing programs, events, and activities.
  7. Generate market-specific commercial launch plans and coordinate with global representatives to ensure proper execution of launch activities.
  8. Monitor marketing campaign-led leads and opportunities at the market level, collaborating closely with sales to accelerate customer decision-making and enable sales success.
  9. Collaborate with Sales and Technical Application teams to assess value delivery of products and services, fostering continuous improvement.
  10. Collaborate with the Brand Guidelines & Corporate team to implement brand strategies and promotional plans, supporting content development and reviewing communication materials across various channels.


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