Global Marketing Leader
2 days ago
Biesse is a leading manufacturer of machinery for the wood processing industry. We are committed to delivering high-quality products and exceptional customer service.
Our Values:
- Innovation
- Quality
- Customer Focus
- Sustainability
About the Role:
We are seeking a highly skilled Marketing Manager to join our team at Biesse. The ideal candidate will have a strong background in marketing, excellent analytical skills, and the ability to work effectively with all levels of the organization.
Key Responsibilities:
- Develop and execute global marketing strategies and plans to drive new business growth at the local market level.
- Conduct comprehensive analysis to understand company and product positioning, identify target audiences, and establish specific marketing objectives across various product segments, geographies, and channels.
- Support the annual and long-term enterprise marketing planning processes.
- Lead the development and execution of local marketing programs and campaigns in alignment with global marketing guidelines to enhance the Biesse Brand Experience at the market level.
- Manage marketing dashboards and communicate with key stakeholders to analyze and improve marketing performance, identifying corrective actions.
- Develop and manage the calendar of marketing programs, events, and activities.
- Generate market-specific commercial launch plans and coordinate with global representatives to ensure proper execution of launch activities.
- Monitor marketing campaign-led leads and opportunities at the market level, collaborating closely with sales to accelerate customer decision-making and enable sales success.
- Collaborate with Sales and Technical Application teams to assess value delivery of products and services, fostering continuous improvement.
- Collaborate with the Brand Guidelines & Corporate team to implement brand strategies and promotional plans, supporting content development and reviewing communication materials across various channels.
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