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Regional Marketing Leader for Emerging Markets

1 week ago

Dubai, Dubai, United Arab Emirates Solventum Full time
Key Responsibilities
  • Strategic Marketing Leadership
    • Develop and Execute Strategy: Craft and implement a unified marketing strategy tailored to the healthcare needs of MEA/SEE, aligned with global divisional goals.
    • Market Intelligence: Continuously monitor market trends, competitive landscape, and customer insights to identify opportunities and shape actionable plans.
    • Long-term Vision: Drive portfolio growth through innovation, identifying unmet needs and developing regional strategies to address them.
  • Product Portfolio and Market Development
    • Product Positioning: Own the strategy for product positioning and messaging to ensure relevance across diverse markets.
    • Portfolio Expansion: Collaborate with R&D and global teams to prioritize product launches and adaptations for regional success.
    • Market Entry and Growth: Strategize and execute entry plans for new markets while driving deeper penetration in existing ones.
  • Integrated Marketing Campaigns
    • Campaign Management: Design and lead impactful campaigns, combining traditional and digital marketing approaches to enhance product awareness and adoption.
    • Content Excellence: Oversee creation of high-quality, region-specific marketing assets, including educational materials, sales tools, and digital content.
    • Performance Optimization: Monitor, analyze, and refine campaigns using KPIs, ensuring a strong ROI and continuous improvement.
  • Stakeholder Engagement
    • Sales Collaboration: Partner closely with regional sales leaders to ensure alignment and synergy between marketing initiatives and revenue goals.
    • Healthcare Partnerships: Build and maintain strong relationships with key opinion leaders (KOLs), distributors, and healthcare providers to enhance our market position.
  • Team and Resource Leadership
    • Team Building: Lead and inspire a high-performing marketing team, fostering innovation, accountability, and professional growth.
    • Budget Management: Efficiently manage the marketing budget, ensuring optimal allocation and maximum impact.
    • Cross-functional Collaboration: Act as a bridge between local markets and global stakeholders to ensure consistency and scalability of initiatives.