CRM Operations
1 month ago
**Job Description**:
**Work Arrangement**
**The Role**
The CRM Operations & Analytics Lead will support in the execution of CRM activities operating ambidextrously focusing on implementing effective strategies and initiatives including Lead management platform management, Marketing Communications, system integration management and analytics that enhance Vehicle Purchase Rates.
**What You'll Do**
**Lead Management & Platform Management**
- Monitor and optimize CRM lead management platforms to enhance Dealer Sales User interfaces, improving efficiency and lead conversion rates.
- Ensure accurate tracking and reporting for both digital and offline lead sources within CRM systems, collaborating with Dealer Partners and Partner Agencies. This includes managing lead source data, media channel tracking, attribution, data quality, and lead feedback from dealers.
- Identify and implement opportunities for data capture and enrichment through customer-facing touchpoints.Explore and establish new lead generation sources.
- **CRM Marketing**
- Assist in developing and executing CRM communication strategies aimed at improving customer conversion, retention, and loyalty, with a focus on hyper-personalization.
- Support the implementation of A/B testing and multivariate testing frameworks to continually enhance CRM communication engagement and boost conversion rates.Assist in the ideation of new Customer Lifecycle or Leads-to-Sales Opportunities for CRM Communications that improve Conversion Rates, Customer Lifetime Value & Vehicle Repurchase Rates.
- **Analytics, Insights, and Reporting**
- Prepare accurate and timely periodic business reports for internal stakeholders and dealer partners.
- Monitor database health and campaign metrics, making necessary adjustments and process improvements.
- Transition manual reports into automated, user-friendly dashboards that reflect key performance indicators (KPIs) for MEO Business, Marketing, and Dealer-specific metrics.Contribute to evolving the quality and insights of campaigns and regular reporting and laying the groundwork for future predictive analytics and AI/ML initiatives.
- **CRM Operations**
- Assist in the providing of requirements for the integration of CRM platform and Marketing Communication Tools with various systems to streamline workflows and enhance data accuracy.
- Maintain effective communication channels with dealers and key business partners, managing requirements, initiatives, and project milestones with agility.
- Support the management of CRM and data partner agencies for day-to-day operations, ad-hoc projects, and administrative tasks, ensuring smooth coordination and execution.
**Additional Job Description**:
**Your Skills & Abilities
**Knowledge and Experience**:
- 1-2 years of experience as a CRM Specialist with a strong grasp of lead management processes, CRM best practices, and omni-channel strategies
- Basic familiarity with marketing automation platforms, automated reporting tools, and CRM systems, including lead management and customer data platforms
- Foundational understanding of CRM reporting frameworks with some experience in automation and near real-time reporting
- Exposure to Salesforce tools (SalesCloud/Marketing Cloud) or Adobe tools (Adobe Experience Platform/Adobe Campaign) is advantageous.
- Experience with WhatsApp outbound marketing is a plus.
- Proven ability to collaborate and negotiate effectively across diverse teams.
- Proficiency in English; Arabic language skills are an asset.
- Previous experience in the automotive OEM sector or related fields is a bonus.
**Education**:
- Bachelor's degree in marketing or business.
**Skills**:
- Very strong multi-tasker with negotiating, facilitation and influencing skills.
- Polished presentation, communication, and strong interpersonal skills.
- Critical thinker, with excellent organizational and time management skills.
- Creative problem-solver with a high degree of business acumen.
- Ability to embrace and respect the team culture approach and contribute to an inclusive environment.
- Ability to explain difficult and complex problems and solutions in simple terms to drive decisions.
**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
**Diversity Infor
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