Boucheron - Responsable PR & Influence Moyen Orient

3 weeks ago

Dubai, United Arab Emirates Groupe Kering Full time

Summary

Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

**Job Description**:

- Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and _
- the very first_
- of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still _
- embodies absolute excellence_
- in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow._

Position Name: BOUCHERON - Middle East PR & Influence Manager

Boucheron is seeking for a PR & Influence Manager for its Middle East office, based in Dubai.

Under the local responsibility of the regional Marketing & Communication Director & working closely with our head office communication team in Paris & our local PR agency, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

It involves defining and developing the PR & Influence strategy for each key market of Middle East (UAE, Qatar, KSA, Kuwait, Bahrain), and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

Interactions
- Management Dubai Office
- Press & Influence team in Paris HQ
- PR agency in MO
- Business partners PR teams

YOUR MISSIONS:
Your main missions would be the following:
Influence
- Define and implement an influence strategy for each key markets of Middle East (i.e. UAE, Qatar, KSA, Kuwait, Bahrain) strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.
- Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy
- Identify, develop, and nurture relationships with local circles of influencers (celebrities, KOL, stylists, artists, etc.) and implement annual activation planning
- Manage influence requests and and logistics (look books, consignments, security booking etc.)
- Manage celebrity endorsement requests (red carpet, etc)
- Monitor relevance of our ME ambassador/face, recommend contract renewal or selection of a singular new ambassador
- Coordinate any influence activations: visits, institutional event, store opening, trips, etc.

PR
- Define and implement a PR strategy for each key market of Middle East in line with local, regional and international communication strategy and in collaboration with central PR team.
- Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning
- Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.
- Develop and maintain excellent relationships with Middle East press
- Anticipate and handle media requests: shoot requests, interviews, look books, special projects
- Coordinate press related event: visits, institutional event, store opening, trips, product presentation and manage any associated needs (press releases, official pictures, invitations )
- Collaborate with partners’ PR team members and share all relevant information with them
- Supervise external PR agency

Budget and Reporting
- Together with Marketing & Communication director, define budget for influence and PR activities.
- Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
- Record invoices and monitor payment if needed
- Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools
- In charge of monthly report, weekly media review & competitor activity
- Share recurrent analysis on competitors PR Influence happenings and strategy

YOUR PROFILE:

- Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset
- At least 10 years of proven experience either in-house or within an agency. Luxury related communication experience preferred
- Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.
- Multi-task and organization skills
- Excellent expression skills and capacity to become an ambassador for the Maison
- Solid network + must have experience in engaging with media in the Middle East
- Good technical knowledge of all Media formats and Digital social media platforms and trends and ability to connect wit

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