Pr & Influencer Marketing Executive

5 days ago

Dubai, United Arab Emirates Rewind Productions FZE Full time

Oversees marketing, PR, communications, content creation, and social media, and is responsible for the content creation and creation of integrated marketing plans that will build and grow the brand, leading to increased awareness, engagement, relevance, and revenue.

**Duties and Responsibilities**:

- Managing the PR/communications strategy and implementation.
- Supporting and assisting in formulating and implementing marketing calendars, strategies, and plans.
- Effectively project manages marketing campaigns from planning through to tracking and reporting on return on investment.
- Creating and drafting content for publications, articles, and social media campaigns in Arabic and English.
- Creating digital PR campaigns and press releases in Arabic and English.
- Responsible for managing and following up on any necessary tasks related to marketing.
- Conducting research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions
- Coordinating with regional and international PR agencies on all marketing
- and PR-related activities.
- Handling all communications and PR Content strategy development and content-writing for diverse marketing collaterals (brochures, press releases, website material, social media captions, video scripts, interviews, etc.)
- Managing the production of marketing communications and promotional materials in line with brand guidelines including writing, editing, and proofreading copy, briefing and directing designers, copywriters, and printers.
- Nurturing and maintaining relationships with celebrities, influencers, stylists, media, and publishers to ensure collaboration and maximize initiatives.
- Working closely with key journalists, bloggers, connectors, and media influencers.
- Monitoring the progress of campaigns using various metrics and submitting reports of performance
- Organizing and overseeing advertising/communication campaigns (online and offline.), exhibitions, and events.
- Organizing and managing big to small-scale events starting from conception to execution.
- Liaising with suppliers for any marketing requirements.
- Organizing and attending events such as conferences, seminars, product launches, and exhibitions.
- Sourcing and securing partnerships and sponsorships.
- Updating and maintaining the marketing department's documentation and databases.
- Handling copywriting and translations. Preparing monthly reports and reviews.

**Needed Skills and Competencies**:

- Holder of a Bachelor's Degree in Marketing or a directly related field.
- Proven experience as a PR and marketing executive or similar role in the Digital Marketing agency industry.
- Experience in GCC markets mainly, international is a plus.
- Good understanding of market research techniques, data analysis, and statistical methods.
- Confident and dynamic personality.
- Proficient in MS Office and marketing software (e.g. CRM)
- Excellent communication and interpersonal skills
- Copywriting, creativity, and design skills
- Social media and numeracy skills
- Excellent written and verbal English and Arabic languages

**Salary**: From AED5,000.00 per month

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