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Boucheron - Responsable PR & Influence Moyen Orient

3 months ago

Dubai, Dubai, United Arab Emirates Groupe Kering Full time
Summary

Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

Job Description:

  • Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and _
- the very first_
- of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still _
- embodies absolute excellence_
- in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow._

Position Name:
BOUCHERON - Middle East PR & Influence Manager

Boucheron is seeking for a PR & Influence Manager for its Middle East office, based in Dubai.


Under the local responsibility of the regional Marketing & Communication Director & working closely with our head office communication team in Paris & our local PR agency, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.


It involves defining and developing the PR & Influence strategy for each key market of Middle East (UAE, Qatar, KSA, Kuwait, Bahrain), and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

Interactions

  • Management Dubai Office
  • Press & Influence team in Paris HQ
  • PR agency in MO
  • Business partners PR teams

YOUR MISSIONS:

Your main missions would be the following:
Influence

  • Define and implement an influence strategy for each key markets of Middle East (i.e. UAE, Qatar, KSA, Kuwait, Bahrain) strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.
  • Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy
  • Identify, develop, and nurture relationships with local circles of influencers (celebrities, KOL, stylists, artists, etc.) and implement annual activation planning
  • Manage influence requests and and logistics (look books, consignments, security booking etc.)
  • Manage celebrity endorsement requests (red carpet, etc)
  • Monitor relevance of our ME ambassador/face, recommend contract renewal or selection of a singular new ambassador
  • Coordinate any influence activations: visits, institutional event, store opening, trips, etc.
PR

  • Define and implement a PR strategy for each key market of Middle East in line with local, regional and international communication strategy and in collaboration with central PR team.
  • Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning
  • Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.
  • Develop and maintain excellent relationships with Middle East press
  • Anticipate and handle media requests: shoot requests, interviews, look books, special projects
  • Coordinate press related event: visits, institutional event, store opening, trips, product presentation and manage any associated needs (press releases, official pictures, invitations )
  • Collaborate with partners' PR team members and share all relevant information with them
  • Supervise external PR agency
Budget and Reporting

  • Together with Marketing & Communication director, define budget for influence and PR activities.
  • Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
  • Record invoices and monitor payment if needed
  • Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools
  • In charge of monthly report, weekly media review & competitor activity
  • Share recurrent analysis on competitors PR Influence happenings and strategy

YOUR PROFILE:

  • Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset
  • At least 10 years of proven experience either inhouse or within an agency. Luxury related communication experience preferred
  • Selfmotivated, enthusiastic, independent, initiative, detail minded and hardworking.
  • Multitask and organization skills
  • Excellent expression skills and capacity to become an ambassador for the Maison
  • Solid network + must have experience in engaging with media in the Middle East
  • Good technical knowledge of all Media formats and Digital social media platforms and trends and ability to connect wit