Manager - Group Marketing Lead Neuroscience, Gulf

3 weeks ago

Dubai, United Arab Emirates Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Purpose**:
The Neuroscience Marketing Lead - covering the Gulf region and reports to the Marketing Director - will be responsible for setting efficient brand strategy and ensuring proper planning and execution of Marketing programs to deliver unparalleled customer experience. Leverage Lilly brand perception among the Neuroscience domain as a partner in managing patients and ensure high level of new product Launch readiness for internal and external stakeholders.

The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the product strategy. Further the role will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation, and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy. In addition, the individual will be responsible to engage and partner externally with the respective key stakeholders in the Neuroscience field.

**Qualification & Experience**:
**Educational Qualifications**
- Bachelor’s Degree in Pharmacy, PharmD or related fields
- MBA/Masters is desirable

**Knowledge and Experience**

**Core**:

- Minimum 3 years brand marketing experience in multinational pharmaceutical industry
- Demonstrated track record of delivering results.

**Desirable**:

- Neuroscience disease experience/ Neuroscience marketing experience
- People management experience
- Gulf market experience
- Strong adoption and execution of Next Generation Engagement Tools such as VAE, eP2Ps, SOAs experience
- Experience in launch readiness

**Skills**
- Excellent command of English language - Arabic will be a plus.
- Strong analytical, critical and strategic thinking skills.
- Ability to drive solutions at a senior level
- Strong interpersonal and communication skills with ability to influence.
- Anticipate and effective problem-solving skills to evaluate and resolve highly complex or unusual business and organizational problems.
- Ability to work with strict deadlines and under pressure.
- Ability to effectively integrate and lead internal and external team, cross-functional team.
- Strong command of Microsoft Excel & Power Point.
- Ability to work effectively and deliver results within complex, changing environment.
- Enthusiastic, ability to energize and motivate others.
- Excellent self-management and organizational skills; able to manage workload, set personal and team priorities and adjust as needed.
- Must be able to manage working with many different teams with varying styles, issues, and complexity
- High learning agility
- Budget management

**Other role requirements**
- Job is based in Dubai, UAE.
- Will require domestic travel and may require international travel.
- May require evening/weekend work.

**Key Responsibilities**:
The Neuroscience Marketing Lead role is focused on leading the local strategy and commercialization plan for Neuroscience in the Gulf. Coach and develop direct report using the Lilly Marketing Competency model with the goal of improving individual and team performance and/or developing skills needed for future career opportunities.

This role requires deep competency in brand strategy and execution:

- Strong strategic thinking and problem-solving skills with quick learning agility
- Lead and own the Neuroscience strategy for current portfolio and new launches.
- Development of solutions for key player; ensure that there is a measurement plan for the solutions developed prospectively; conduct periodic reviews of solution effectiveness; take action to improve execution
- Strong team player with a positive attitude and willingness to be flexible in addressing evolving team needs
- Proven Leadership - achieve results through people / influence up, down, and across. Achieve results through others regardless of function, geography and personal style. Demonstrated ability to deliver high performance with high integrity across teams. Demonstrated leadership and influence with executives, senior leaders and business partners.
- Consistent demonstration of the Team Lilly leadership behaviour
- Meticulous attention to detail, with ability to grasp and focus on the big picture

**Detailed Competencies needed**:
**Analysis**:
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