Manager - Group Marketing Lead Diabetes, Gulf

5 months ago

Dubai, United Arab Emirates Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.

Here in the Middle East region, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients.

This Marketing leadership role will be responsible for leading the launch and commercialization for Diabetes in major Gulf countries (UAE, Kuwait & Qatar), ensuring the cross functional teams are prepared to launch successfully and leveraging a good understanding of Global strategy and translation of this into local marketing plans, coaching local marketers with direct reports.

Lead & develop innovative patient centric customer plans, to ensure that the team implements the multi-channel tactical plans with integrity while maintaining the core Lilly values. Ensure a clear measurement plan is in place to evaluate implementation, customer progress, brand performance and budget management. Coach the team to prioritize the tactics that have maximal impact, return on investment, and deliver remarkable customer experiences. Inspire the team to experiment with new ideas that add value to our customers and differentiate Lilly in the diabetes market.

Lead the team to develop and implement an optimal near and long-term customer strategies and programs that align the to the prioritized moments of truth. Effectively work and communicate cross-functionally within the organization and with key external healthcare providers and stakeholders in order to align the strategic and tactical direction of the brand with the overall global strategy.

The marketing leader will help to provide an environment that supports team engagement, recognition, and learning.

The Marketing Lead will participate as a core member of the Obesity/Diabetes business unit, responsible for the Diabetes business planning, strategic planning, and success; will also build collaborative relationships with the global brand teams to ensure that Gulf region is capitalizing on the global knowledge and brand assets.

**Responsibilities & Tasks**
- Developing, Motivating and Growing People, Responsibility for Diabetes Brand Marketing Team and partnering with the cross functional team to execute brand strategy.
- Coaching, develop, engage, and recognize team to high performance.
- Leadership of the customer planning process and operational plan process; ensure CFTs are coordinated and aligned to the strategic direction of the Brand.
- Develop and execute long-term strategy for Diabetes disease pipeline.
- Responsible for defining and creating the direction for a positive customer experience for all customer types.
- Remove barriers that prohibit team from delivering a positive customer experience.
- Lead team to strengthen thought leader engagement and advocacy for Diabetes portfolio.
- Contribute to the development of capability of insights-based strategy and marketing within and beyond the brand team.
- Ensure other key stakeholders like medical, PRA and Insurance teams are aligned to the Brand strategy and execution of campaigns that deliver on our strategic initiatives and aligned measurement plans.
- Work with Global and IBU to provide guidance on improving strategy and solutions; share best practices as an early launch market to help benefit other affiliates.
- Management of the overall brand budget of Diabetes.
- Develop strong partnerships and engagement with sales leadership and district sales managers.
- Identify key insight(s) for brand in partnership with Market Research team. Understand all customer insights and identify integration moment of truths (MOTs) and issues / opportunities / Dialogue / Message / Creative Development.
- Provide input on key assumptions that are used to set the yearly sales forecast.
- Driving innovative thinking across the commercial team to respond to the changing environment.
- Ensuring that the team understand

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