Digital Lead

2 weeks ago

Dubai, United Arab Emirates Merck KGaA Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans '“ so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

A new opportunity has arisen in the gulf healthacare team, as Digital Lead.

**Job Description/Responsibilities**

1-Build Digital Customer Engagement strategy developing Campaigns across therapy areas in alignment with business objectives.

2-Build Customer strategy, segmentation & Targeting respecting customers digital & behavioral dynamics.

3-Create digital content using in house resources and creative agencies when needed to enhance customer digital experience.

4-Website management including setting engagement metrics & benchmarks, content update and advanced behavioral analytics.

5-Lead Customer Consenting, data management & inclusion to our Customer data platforms.

6-Oversee digital channels performance Analytics to measure & maximize digital channels Engagement metrics.

7-Explore & Introduce latest Innovative digital technologies to meet customer needs & bring business impact.

1- Project Management capabilities with creative & agile mindset to lead & Execute Innovative business solutions & Models.

3- Website design & website analytics having used platforms like Adobe Analytics or Google analytics.

4-Familiar with Marketing automation & Customer data platforms Like Salesforce or similar.

5- Search Engine Optimization & Search Engine Marketing.

6- Digital Analytics & making sense of data to derive business insights & Data driven decisions.

7-Experience in E-commerce & Customer Loyalty Program.

**Qualifications**

1-Bachelor of Computer Science, Computer Engineering, Digital Marketing, or any similar degree.

2-Minimum 3 years’ experience in Digital Technology roles.

**What we offer**:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

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