E-commerce Performance Marketing Manager

3 weeks ago

Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

**Role Purpose**:

- The Performance Marketing Manager is responsible for creating a strong full funnel strategy and execution plan across E-retailer landscape. This individual will be responsible for managing the marketing investment budget and optimizing returns on advertising spend and promotional activities across the ecommerce channel.
- To collaborate closely with digital team to unlock new growth opportunities.

**Main Accountabilities**:

- Design strategies/guidelines to channelize e-retailers on-platform traffic to brand efficiently, track conversion rates and make improvements through optimal Media & Marketing Spend Management. Own the e-comm media calendar & consolidate the same with digital team.
- Define Performance media activities (Media mix) across On Platform and Out Platform media channel and drive media agency to strategize and execute marketing campaigns that drive high incremental return for the Beiersdorf Brands.
- Events: Work closely with internal & external stakeholder to drive success in e-retailer events.
- Key task is to manage (ownership) E-comm marketing budget and maximize returns on advertising and event activities across the e-retailers.
- Instill a performance marketing (Test & Learn) mindset, by setting clear KPIs and managing a reporting process to effectively measure eComm marketing performance. This includes but isn't limited to tracking ROAS, Search & eComm marketing strategy.
- Takes the lead on finding new and innovative ways to expand ecommerce business through existing and new media channels.
- Define campaign success KPIs & Optimize by having regular engagements with the agency.
- Collaborate: Works closely with Digital Brand, Brand Comms, and ecommerce team to drive testing, reporting, optimization and analysis on channel performance to identify key levers and opportunities for improvements with a Full Funnel approach.
- Share best practises with regional and global teams to help educate and learn.
- Leads communication with external agency teams, media partners and region/global to co-work effectively & also assess/monitor performance of the agency partners.
- Proactively shares performance reports, analysis, and insights on the channel, that lead to A/B testing in the markets to generate better conversion across the funnel.
- Driving execution of user acquisition campaigns that support BDF's growth initiatives while meeting budget requirements by close cooperation with local country marketing teams.

**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf

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