Manager - Marketing, Mc

8 months ago


UAE, United Arab Emirates Abu Dhabi Ports Full time

**Description**:
Job Title

**Manager - Marketing, MC**
Unit

**Maritime Cluster Management**
Job Purpose

To be the main intermediary between the Corporate Marketing team and Maritime Business Unit, ensuring the requirements of the business unit are anticipated and provided for in a timely professional manner.

To develop and implement PR programs for Abu Dhabi Ports and Maritime

To develop proactive productive relationships with representatives of key media - print, broadcast and online - with the objective of maximizing positive coverage and effectively managing any issues if necessary.

Key Responsibilities

**Core Responsibilities**:

- To be focal point of the Corporate Marketing department with Maritime Business Unit, coordinating all requests and activities in all marketing and PR functions.
- To take a lead role in the development and implementation of the plans for Corporate and Maritime.
- To advise on best media outlet for different target audiences and key messages.
- To manage an editorial timeline for the business unit, ensuring adequate planning to support activity where appropriate in coordination with other business units’ timelines.
- To manage the approvals process between the PR/Corporate team, VP Marketing and the business unit contacts.
- To advise on media materials, to ensure they are in an appropriate (eg. good pictures/right size) and timely format.
- To proactively look for opportunities and suggest opportunities to place stories about the business relevant to the key media and audiences.
- To maintain a good knowledge of the media relevant to the business and maintain an updated database of key media representatives.
- To perform any other related duties as assigned by his/her direct supervisor.

Key Interaction

**People Management Responsibilities**:

- Align and supervise the execution of timely tasks being done by the media relations officer and media relations specialist
- Train the media relations officer and media relations specialist on the development of media monitoring system with continuous update
- To coordinate and align with other divisions/ business units on activities
- Strategic Responsibilities:

- To maintain good relationships with key media
- To proactively build knowledge and be alert to opportunities, while being mindful of the resource available to deliver materials and current priorities for the team
- To build productive relationships with the internal customers, researching briefs for stories and being alert to potential news opportunities.
- Advising on media and promoting professional high standards of PR and communication.

Required Qualification and Experience
- Degree in business administration, journalism, public relations.


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