Manager - Marketing

8 months ago

UAE, United Arab Emirates Apparel Group Full time

P

OSITION OBJECTIVE T

he position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse. K

ey Responsibilities B

rand Management
- ntegrated communication strategy for enhancing brand equity and brand preference.
- fficient media management and planning for optimum utilization of resources.
- anage and coordinate all marketing, advertising and promotional staff and activities
- nderstanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
- ormulating business plans for overall development and accomplishment of top and bottom-line profitability.
- evelop brand’s/s positioning strategy in line with the Brand objectives.
- nsure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
- iaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
- ork with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
- ut strategies and action plans to build and fix database, and be the custodian for implementation. P

romotions & Events:
- ecommend Brand/store promotions in consultation with brand custodians.
- nsure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
- ecommend events specific to brand / product category / season.
- orecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI. In-store / Out Door Media Planning
- nsure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
- nsure time frame and seasonality peaks are met.
- et preferential rates based on group’s economy of scale and tactical negotiations.
- nsure that the outdoor media communication is replaced regularly with images and captions.
- o-coordinate with the territories and the brand principles as necessary on the media advertising.
- nsure consistency in the brand image.
- rovide innovative solutions and proposals for new POS materials for stores/Brand. B

udgeting & Planning:
- repare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
- repare annual marketing calendar and Product specification catalogs.
- eview the budgets and make recommendations to the management as deemed necessary.
- eport on the utilization of the Budgets periodically.
- nsure budget is effectively and efficiently utilized. M

edia Groups Management:
- lan and coordinate with Corporate Marketing on media buying.
- rack advertising maintained with the Media Groups / Agencies.
- eview the effectiveness of advertisement promos and take corrective actions.
- et agency deliverables with respect to the brand’s communication strategy.
- esponsible for all approvals on the brand and marketing in coordination with brand and management.
- nsure utilize internal manpower to achieve quality output. M

arket Research:
- onduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
- onduct market research to study the effectiveness of the media campaign and with respect to the money spent.
- et goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies. O

thers:
- egotiate with vendors / media groups and printers.
- reate opportunities for Cross Promotion (i.e. Banks, Airline, other retail brands) and co-branding.
- lan with editors for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.
- anage the loyalty program/privilege clubs of the brands and recommend strategies to ensure increase in the perception level of the program.
- ecommend strategies to Club Apparel team to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members.
- epresent the Brands at media and marketing events i.e to understand the essence and the fashion part of each of the brand to enable representing those brands as an ambassador in marketing related needs.
- onduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence.
- eep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends.
- e close to stores and territories to know the

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