Manager - Marketing - Aldar Academies

6 months ago

UAE, United Arab Emirates Talent Pal Full time

Job Purpose:
To support the Group Head of Enrolments & Marketing in developing and executing a marketing strategy that supports an aggressive student enrolment to meet our financial targets for our new school in Bahrain. Responsible for all marketing activities and campaigns for AE portfolio of schools.

RESPONSIBILITIES:
Main Duties:

- To develop marketing strategies and plans that cover all marketing tactics, including brand marketing, advertising, direct marketing, digital and social media and production of materials
- To implement a marketing strategy to build brand awareness, market services, promote income generation, communicate programmes, activities, and impact
- To be responsible for market research and needs analysis based on current offering and demand
- To be responsible for the effectiveness of all online and offline promotional campaign
- To embody the values, vision, and ethos of Aldar Education through all activities

Specific Duties:
**Strategic Development and Budget Management**:

- To develop and implement marketing plans for allocated schools, ensuring the USPs are communicated effectively, and the ROI is clear and measurable
- To create campaigns and manage the implementation to support enrolments growth
- To organise and oversee advertising/communication campaigns, exhibitions, and promotional events
- To creation and publish all marketing material in line with the marketing plan
- To develop, plan and implement promotional campaigns and events
- To monitor monthly marketing budget, and spend for allocated schools
- To monitor and report on effectiveness of marketing activities
- To manage events development and budget
- To work closely with Principals to ensure the schools USPs are understood and clearly communicated to their target demographic

**Campaigns Management**:

- To write copy in English and Arabic for diverse marketing distributions (brochures, press releases, website material etc.)
- To maintain relationships with agencies to ensure collaboration in promotional activities
- To support with launch of new schools and programs
- To design and deliver scalable marketing programs and campaigns that provide value added content that is suited to clients’ and prospects’ needs as well as interests
- To support integrated marketing and communications across a variety of channels and vehicles
- internal, external, PR, digital, social, web, etc
- To work closely with the customer service and communication team to leverage on their activities for promotional purposes

**Branding Management**:

- To support with brand development including logos and other assets
- To coordinate with branding agency to develop brand story and other material to support new branding guidelines implementation

**Digital Management**:

- To manage websites all digital platforms to ensure constant optimizations in partnership with IT
- To analyse marketing funnels and utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
- To support with the improvement of lead generation campaigns, measurement of results in conjunction with the agencies
- To monitor progress of digital campaigns using various metrics and submit reports of performance
- To support strategic initiatives ideation through digital marketing and media planning

**Analysis, Performance and Research**:

- To conduct competitor analysis and mystery shopping audits to benchmark our service
- To identify trends and insights and optimize spending and performance based on such insights
- To identify critical conversion points and drop-off points as well as optimize funnels
- To perform quality control of all contents related to campaign activities, which will be launched in every media channel
- To measure and report performance of all marketing campaigns and assess the performance against goals (ROI and KPIs)
- To analyse potential strategic partner relationships for company marketing

**REQUIREMENTS**:
**Minimum Qualifications**:

- Bachelor degree in Marketing

**Minimum Experience**:

- A minimum of 5 years of experience in a similar role in Bahrain
- Marketing experience is a must
- Experience in the Education sector is preferred

**Job Specific Knowledge & Skills**:

- Fluent in English and Arabic with excellent communication skills, written and oral is a must
- Passionate about Marketing
- Strong analytical and project management skills
- Confident and dynamic personality.
- Strong creative outlook
- Ability to work independently and on own initiative
- Strong interpersonal skills to be able to work well in a multi-cultural environment
- Computer literacy

**Minimum Qualifications**
- Bachelor degree in Marketing.

**Minimum Experience**
- A minimum of 2 years of experience in a similar role in the region
- Marketing experience is required
- Experience in the Education sector is preferred

**Job Specific Knowledge & Skills**
- Fluent English communication skills, written and oral
- P

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