Marketing Manager

6 months ago

UAE, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**:
The Marketing Manager is responsible for executing marketing & digital strategies to enhance Watsons’ market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.

**What you will do**:
**Marketing & Digital Campaigns**
- Develop & execute marketing & digital plans for all campaigns, promotions, and branding events based on KPI objectives set by the GM & central digital retail team, the business needs of the International Buying and Merchandising, and ad hoc requests from Executive levels.
- Communicating key objectives and tasks to successfully execute the implementation of marketing campaigns.
- Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance.

**Budget Tracking**
- Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships.
- Provide a breakdown of the annual Marketing budget by allocating appropriate funds to the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables.

**Promotions and Campaigns**
- Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar.
- Converse with key partners such as Buyers, Public Relations, Social Media, Website and creative, and advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place are defined and appropriately integrated to meet the goals and objectives of the business.
- Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement.
- Collaborate with the Buying team to communicate key product focuses and timing of promotions.
- Ensure that all communications created on the local level follow the overall brand identity and are on point with the regional marketing and communication strategy

**Marketing Strategies**
- Develop new store opening strategies to attract customers and create awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
- Support the head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plans to increase customer acquisition, retention and satisfaction.

**Research**
- Provide marketing and consumer insights to ensure that all communication created on a brand level is locally relevant.

**What equips you for the role**:
**Minimum Qualifications and Knowledge**:
**Education**: Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent commercial experience

**Minimum Experience and Knowledge**:3 years of commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred

**Job-Specific Skills**: Analytical Skills, Problem-Solving Skills, Excellent Communication Skills, Creativity, Commercial awareness.

Must have a strong understanding of Key Performance Indicators and how they pertain to the success of marketing activities

**About Al-Futtaim Retail**

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middl

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