Head of Growth

4 weeks ago

Dubai, United Arab Emirates CAFU Full time

**Company Overview**

CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning.

We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We’ve already won awards for best AI platform and voted LinkedIn’s Number 1 Top Start-ups 2021

If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you

**Responsibilities**
- Set full-funnel organic growth strategy to support CAFU’s growth and CAC goals, and ultimately increase our customer LTV - leading growth marketing strategy and informing our customer-facing experience across acquisition and retention
- Build dashboards by yourself and with your teams for measuring a sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
- Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
- Own management and results of campaign channels post-launch, including budgeting, reporting, and efficiency optimization
- Partner with our Tech team to implement new marketing / ad technologies that can improve attribution, drive efficiencies and build models that predict key metrics
- Set our longer-term CRO strategy in partnership with our Brand Development team, constantly experimenting to continuously improve performance
- Build Data Analytics capability to incorporate learnings into our acquisition strategies in order to further optimize CPA and LTV

**Requirements**:

- Top tier under-graduate degree (MBA a bonus)
- 10+ years best-in-class experience in B2C or Marketplace, ideally within Ride Hailing, Mobility, Cartech, Startup, E-Commerce categories, with a deep focus on organic growth marketing. Growth-stage start-up experience highly valued
- Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
- A background in owning, managing, and scaling a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a comprehensible manner.

**Benefits**
- A collaborative environment where diversity is celebrated
- A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
- A highly competitive market salary with housing and transport allowance.
- A fast-moving supportive company where everybody takes ownership over their work.
- An opportunity to share in the success of the business with stock options for qualifying employees.
- The opportunity to work on a product with growing global appeal
- Work with some of the most talented people in the industry from well-known digital brands.

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