Lead Cx and CRM Activation

2 months ago


Dubai, United Arab Emirates Philip Morris International Full time

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to build a smoke-free future.

With huge change, comes great opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The SFP Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the strategies most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills, collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place.

For our regional CX and CRM Activation team, we are currently looking for a Lead CX and CRM Activation.

In this position you will drive the implementation of Multicategory Acquisition and Retention Strategies depending on Market Archetype and Consumer Audience, to support the expansion of Smoke-Free Products and Brands in key geographies across PMI.

You will implement the Multicategory Strategies in an accelerated manner and will be responsible for adoption of Multicategory executions in the markets together with results of individual campaigns.

You will:

- Implement M-C Strategy, from upper funnel (Visibility, Awareness, Guided Trial) to Mid-Lower funnel (X-Sell, Referral, Polyuser Journey) to successfully integrate P1, P4 and P5 categories in markets plan, in order to increase Consumer Conversion to Smoke-Free Products Brands.
- Implement M-C executions in Pilot Markets, across and optimize the impact in, across funnel from Acquisition to Retention, in order to validate them as ready for scale.
- Implement in our markets short term (sales, engagement) and long term (Revenue, Smoke-Free Products Conversion) measurement strategies to monitor results of adoption of M-C Strategy, at initiative level.
- Identify most impactful M-C Executions, based on campaign results, and propose them to be consolidated into global consumer activation documents (i.e. NBA Activation Toolbox).
- Provide input into the feedback loop to share needs and learnings, as Result of Pilots and Activations driven in the markets, that can be considered for development of scale solutions across global development teams (P1, P4, P5 and M-C and Digital Products).
- Constantly showcase to markets the detailed executions of M-C Solutions and Strategies (i.e. Leads targeting, X-Sell, Poly Journeys) available to be experimented or scaled and provide process, support and materials for implementation.

We’re looking for someone with:

- Bachelor’s degree in marketing or related field required; Masters a plus
- Experience managing a big number of partners (clients/markets) or vendors
- Experience in rapid scale-up by setting and maintaining Global (HQ)-Local (Market) deployment Pipelines
- Experience in activating global strategies for orchestrating activation for multiple products/brands (i.e. X-Sell, Bundling, Multicategory Journeys)
- Demonstrated experience building and activating strategies to personalize CRM at scale
- Omnichannel marketing experience in developing and/or managing multitouch / omnichannel / online-to-offline campaigns
- Good understanding of Commercial Route-to-Market and Channel Roles in CX
- Strong understanding of MarTech capabilities in CRM solutions (like Salesforce, Adobe) and Paid Media
- Work experience in a consumer-facing organization, preferably FMCG or other global brand
- Strong critical thinking, able to recognize business opportunities and turn these into growth
- Great collaborator with ability to bring the objectives of multiple groups (global, regional, local) together
- Passion for using data to develop CX and UX strategies, to create meaningful and valuable interactions for our customers
- Strong understanding of campaign management, marketing automation, e-commerce, business intelligence, and management of data partnerships
- Able to coach and develop people in and within CX area to support their growth
- Ability to travel to an assigned region / markets (± 20%)

What we offer:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

- Seize the freedom to def


  • Head of Cx

    6 months ago


    Dubai, United Arab Emirates Ipsos Zrt. Full time

    *** **BUSINESS DEVELOPMENT - Design and implement the CX sector strategy ensuring financial performance delivered in line with budget requirements - Lead and drive new business development; entire sales cycle from opportunity identification and prospecting to deal close - Lead, design, coordinate and deliver winning proposals (responding to RFIs/RFQs/RFPs)...


  • Dubai, United Arab Emirates VML Full time

    **Who We Are**: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency,...

  • Cx Advisory Consultant

    6 months ago


    Dubai, United Arab Emirates Genesys Full time

    Build something new with a world-class team. At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you? Location: Dubai Summary of the Position What is the role about? - Supports strategic customers to identify, understand, and...

  • Cx Advisory Analyst

    6 months ago


    Dubai, United Arab Emirates Genesys Full time

    Build something new with a world-class team. At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you? What is the role about? - Supports strategic customers to identify, understand, and address business problems through...


  • Dubai, United Arab Emirates General Motors Full time

    **Job Description**: Are you ready to be at the forefront of revolutionizing the customer experience? The **CX Transformation Manager **has a unique opportunity to shape the future of customer interactions by supporting the development and implementation of customer experience strategies across multiple channels. The position provides the capacity to drive...

  • Cx Junior Consultant

    2 months ago


    Dubai, United Arab Emirates Renascence Marketing Management Full time

    **Whom are we looking for?**: - ** 1-2** **years of relevant experience** in consulting or research & reporting - ** Bachelor's degree** in any field is a must MBA, a relevant Master's degree, or a relevant certificate is a plus - Basic understanding of **design thinking, systems thinking, business analysis, digital transformation, UX, CX, mapping, &...


  • Dubai, United Arab Emirates Computer Network Systems Full time

    **Company Description** CNS (Computer Network Systems) is a technology company in the middle-east & has over 30 years of successful achievements and long-term partnerships with distinct customers across the region. We are an IT distributor & our expertise are in Banking & Financial Service Insurance, Technology Enablement, IT Outsourcing, Cyber security,...

  • CRM Operations

    2 months ago


    Dubai, United Arab Emirates General Motors Full time

    **Job Description**: **Work Arrangement** **The Role** The CRM Operations & Analytics Lead will support in the execution of CRM activities operating ambidextrously focusing on implementing effective strategies and initiatives including Lead management platform management, Marketing Communications, system integration management and analytics that enhance...


  • Dubai, United Arab Emirates VML Full time

    **Who We Are**: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency,...


  • Dubai, United Arab Emirates LATOKEN Full time

    LATOKEN, a top 30 crypto exchange according to CoinGecko and a leader in the altcoin market with Memepad and over 3,000 markets, is expanding its sales operations amid the crypto cycle. Recognized by Forbes among the Top 30 companies for remote work, we are seeking a **CRM Operations Manager** to streamline processes across Sales, Marketing, Partnerships,...

  • CRM Associate

    6 months ago


    Dubai, United Arab Emirates DFreight Full time

    DFreight, a new age logistics and supply chain company, is looking for a CRM Executive to join their dynamic team. As a CRM Executive, you will be responsible for designing and implementing CRM strategies that enhance the customer experience and build long-term relationships with clients. You will also play a critical role in providing superior customer...

  • Activity Lead

    4 months ago


    Dubai, United Arab Emirates Talent Shark LLC Full time

    **About the Organization**: Elder Care Square is a leading elder care facility in Dubai, UAE, dedicated to providing a harmonious blend of essential care and vibrant living for seniors. Our facility offers a comprehensive range of services, including top-tier health services with a team of skilled professionals, recreational activities, diverse dining...


  • Dubai, United Arab Emirates S&P Global, Inc. Full time

    Commercial and CX Graduate Program (Commodities) - March 2025 - Russian Speaker **About the Role**: **Grade Level (for internal use)**: 09 **The Role**: The Commodity Insights Commercial and CX Graduate Program journey begins with an intensive 5-week onboarding in our London office. The 3-months thereafter will be part of the EMEA Client Services Team,...

  • CRM Manager

    7 months ago


    Dubai, United Arab Emirates MEFITPRO Full time

    We are currently hiring CRM Manager for one of the leading Retail Client based in Dubai. **Duties and Responsibilities** - Drive and develop the CRM strategy to support the brands under the divisions umbrella to grow with a customer centric approach and marketing automation. - Strategize Build the CRM Roadmap with set KPIs to improve the customer lifetime...

  • Leads Coordinator

    3 weeks ago


    Dubai, United Arab Emirates A1 Properties LLC Full time

    As part of A1 Properties continued growth and expansion, we are looking for Leads Coordinator/ CRM Executive to become part of our continued success. We are seeking experienced, motivated and hungry for success professionals who are eager to build their career. **Key Responsibilities**: - Manage and organize incoming leads from various sources. - Assign...


  • Dubai, United Arab Emirates FitBox Life Full time

    We are seeking a dedicated and personable Concierge - CX Officer to join our team. In this role, you will be the face of our company, ensuring that all clients and visitors receive the highest level of service. You will be responsible for managing day-to-day customer interactions, addressing inquiries, and enhancing the overall customer experience. **Key...


  • Dubai, United Arab Emirates Zoom Full time

    We are seeking a talented CX/ UCaaS Account Manager with deep experience in onboarding and leading partners specialised in Phone & Contact Center sales. You will have an in-depth knowledge and understanding of the industry and CX market. This role is an individual contributor position that will execute on the identification, recruitment, on-boarding of...

  • CRM Executive

    7 months ago


    Dubai, United Arab Emirates Al Nexzit Consults Full time

    **_Job Information_**: **_ _** - _Development and monitoring of commercial activity_ - _Organize and prepare customer meetings with sales management_ - _Monitor customer actions identified during activity reviews_ - _Develop opportunities through contact identification in cooperation with account managers and the marketing team_ - _Answer customer questions...

  • CRM Executive

    6 months ago


    Dubai, United Arab Emirates Richemont Full time

    Reference Code: 99726**CRM Executive**: - Richemont- Dubai, DU, AE- PermanentRichemont owns some of the world’s leading luxury goods Maisons, with particular strengths in jewellery, fine watches and premium accessories. Each Maison represents a proud tradition of style, quality and craftsmanship and Richemont seeks to preserve the heritage and identity of...

  • CRM Manager

    6 months ago


    Dubai, United Arab Emirates GCC Solutions Full time

    Job Description: We are currently seeking an experienced and dynamic CRM Manager to join our team. This role requires expertise in managing sales leads, converting these leads into clients, adapting CRM systems to specific needs, and integrating database management for marketing campaign strategy. Proficiency in CRM automation and the ability to...