CRM Journey Strategist

1 month ago


Dubai, United Arab Emirates VML Full time

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**VML Dubai - CRM Journey Strategist**

**_ Who We Are: _**

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**_ Who we are looking for:_**

We are seeking a highly motivated and experienced CRM Lead to join our Dubai team and lead the CRM strategy and program for one of our biggest tech clients. This is a dedicated role with whom we have a deeply embedded relationship. You will be responsible for planning, managing, and reporting on the entirety of the client's CRM across all project types, from new flagship product launches to weekly and monthly 'drumbeat' campaigns across all CRM channels.

**_ Role Summary & Objective_**

The CRM Journey Specialist will be responsible for designing and implementing sophisticated, customer-centric CRM journeys that drive incremental customer value. This role requires a deep understanding of customer lifecycle management (ideally in a financial services role), product marketing and data-driven decision-making.

**_ Key Responsibilities_**

**Lifecycle Mapping**: Map comprehensive customer lifecycle journeys - holistic and for each product category, encompassing pre-account opening engagement (lead nurturing), post-account opening onboarding, and ongoing relationship management.

**Segmented Journey Design**: Develop and execute tailored CRM journeys for specific product categories (e.g., mortgages, credit cards, etc.), considering the unique characteristics, customer needs, and sales cycles of each product and within the context of the customer's cross-category relationship with the brand.

**Incremental Value Generation**: Strategically incorporate cross-selling and upselling opportunities within CRM journeys to maximize customer lifetime value and drive incremental revenue growth. Analyze product affinities and customer behavior to identify optimal cross-sell/upsell points including sheduled and triggered communications.

**Collaboration & Communication**: Work closely with product marketing, sales, and other relevant teams to ensure alignment between CRM strategies and overall business objectives. Effectively communicate journey performance and insights to stakeholders.

**Data Analysis & Insights**: Working with the data and anlytics teams, leverage customer data and analytics to understand customer behavior, preferences, and pain points. Use these insights to optimize journey performance and personalize communication.

**_ Who you are: _**
- **Curious** | You are motivated to understand what makes people tick and how that influences the way they engage with content and technology today.
- **Agile** | A get-things-done attitude. You dig in and figure out how to work around problems. You anticipate requirements and manage expectations.
- **Collaborative** | Cultivate trust with clients and set expectations. Work well with cross-discipline teams.

**_ What you'll need: _**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in a CRM-focused role, preferably within an agency setting.
- Proven track record of developing and executing successful CRM strategies for large, complex organizations.
- Deep understanding of customer acquisition and retention strategies.
- Exceptional verbal and written communication skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
- Strong social and emotional awareness, enabling


  • Brand Strategist

    6 months ago


    Dubai, United Arab Emirates Dreamer Reva information technology Full time

    Job Title: Brand Strategist (Fresher) We are looking for a creative and enthusiastic Arabic-speaking fresh graduate to join our team as a Brand Strategist and help us elevate our brand to new height What You'll Do: As our new Brand Strategist, you’ll be at the heart of our branding efforts. Here’s what your exciting journey will look like: -...

  • Marketing Strategist

    7 months ago


    Dubai, United Arab Emirates Urban Signature Real Estate Full time

    The Marketing Strategist is responsible for developing comprehensive marketing plans and strategies that align with the company's goals and target audience. They conduct market research, analyze industry trends, and assess the competition to identify opportunities for growth. The Marketing Strategist collaborates with the design and user experience team to...


  • Dubai, United Arab Emirates Brainlake Advertising LLC Full time

    **About The Job**: We are seeking a Customer Experience Strategist & UX Researcher who excels in utilizing behavioral science, user experience research, and strategic thinking to enhance healthcare services. This role involves mapping out customer journeys, developing personas, and integrating both digital and traditional healthcare channels to provide a...


  • Dubai, United Arab Emirates Urban Signature Real Estate Full time

    The Digital Marketing Specialist is responsible for executing and managing digital marketing campaigns across various channels to drive traffic, engagement, and conversions. This individual is proficient in utilizing digital marketing tools and platforms to execute strategies effectively. They work closely with the marketing strategist and analyze data to...

  • CRM Manager

    4 weeks ago


    Dubai, United Arab Emirates EXIDE SAFETY REQUISITES TRADING L.L.C Full time

    **Key Responsibilities**: - Develop and implement CRM strategies that align with business goals. - Oversee the segmentation of customers for targeted marketing campaigns. - Analyze customer data to track behavior, purchasing patterns, and preferences. - Work closely with sales, marketing, and customer service teams to ensure consistent...

  • CRM Executive

    6 months ago


    Dubai, United Arab Emirates Richemont Full time

    Reference Code: 99726**CRM Executive**: - Richemont- Dubai, DU, AE- PermanentRichemont owns some of the world’s leading luxury goods Maisons, with particular strengths in jewellery, fine watches and premium accessories. Each Maison represents a proud tradition of style, quality and craftsmanship and Richemont seeks to preserve the heritage and identity of...

  • Sfe and CRM Intern

    2 months ago


    Dubai, United Arab Emirates MSD Full time

    **CRM & SFE (Sales Force Effectiveness) Intern**: January, 2025 - July, 2025 (Dubai) Our company will kick start your career journey within the Pharmaceutical industry. We will empower you to Invent for Life. You will be part of a diverse and inclusive, multi-skilled team of highly motivated individuals. We keep the patient at the very heart of all that we...


  • Dubai, United Arab Emirates Brainlake Advertising LLC Full time

    **Seeking an ambitious and energetic Customer Experience Strategist to join our growing team and work on CX strategies.** The primary purpose of the role is to deliver customer experience excellence by turning client briefings into top-notch experience design, achieved by creating meaningful and engaging experiences for our client’s users through the...

  • Retail Store

    3 months ago


    Dubai, United Arab Emirates Shantam Creatives Full time

    **JOB TITLE: CRM Manager** **REPORTS TO**: Store Manager, Dubai **JOB PURPOSE**: The CRM Manager plays an instrumental role in developing our client database (from recruitment, through retention and growth) and developing Clienteling in an omni-channel environment across the region. The CRM Manager will lead the brand in its mission of understanding of the...

  • CRM Manager

    6 months ago


    Dubai, United Arab Emirates Cartier Full time

    Reference Code: 101178**CRM Manager**: - Dubai, DU, AE- PermanentThe story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by...

  • CRM Executive

    6 months ago


    Dubai, United Arab Emirates V-TAC Full time

    **Role: CRM Executive** **Role Purpose**: To provide comprehensive support to the Customer Journey Service, encompassing activities from the signing of the Sales and Purchase Agreement to property handover, and extending into post-handover operations. This includes overseeing the defects liability period, addressing complaints, and managing queries...


  • Dubai, Dubai, United Arab Emirates Antons Recruitment Agency Full time

    At Antons Recruitment Agency, we're seeking a skilled Business Development Strategist to drive our company's growth by generating and qualifying leads in the B2B space.About the RoleThe ideal candidate will play a pivotal role in driving revenue growth by executing outbound prospecting, engaging potential clients, and setting up appointments or opportunities...

  • Manager, CRM

    6 months ago


    Dubai, United Arab Emirates Kerzner International Resorts Full time

    Manager, CRM & Consumer Marketing (11334) At Kerzner, we never settle. Through continued innovation, our team of pioneers push until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guest and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not...

  • Product Strategist

    4 days ago


    Dubai, United Arab Emirates Unique Wholesale and Distribution Limited Full time

    We are seeking an experienced and visionary Product Strategist to drive the development and execution of long-term product strategies. **Key Responsibilities**: **Strategic Product Planning**: - Develop and articulate long-term product strategies that align with the company's overall business objectives and vision. - Conduct in-depth market research,...


  • Dubai, United Arab Emirates Philip Morris International Full time

    Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to build a smoke-free future. With huge change, comes great opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter...


  • Dubai, United Arab Emirates Apt Resources Full time

    **EXECUTIVE - CUSTOMER RELATIONSHIP MANAGEMENT (CRM)**: **Job ID **:1536 **Location **:Dubai - United Arab Emirates **Industry **:Automotive **Functional Area **:Marketing / MR TBD 0.00 **Other Benefits **:Plus Other Standard Benefits **GCC Driving License **:Yes **Description: - Should have expertise in Customer Journey Mapping analyzing all touch...

  • CRM Manager

    3 months ago


    Dubai, United Arab Emirates Unipod Hospitality Full time

    Job Opportunity: CRM Manager / Assistant Reservations Manager (Based in Dubai) We are seeking an experienced CRM Manager / Assistant Reservations Manager to join our dynamic team and enhance customer relationships within the hospitality industry. This role is essential in driving customer satisfaction, improving operational efficiencies, and creating...

  • Head of CRM

    1 month ago


    Dubai, United Arab Emirates مجموعة الطاير Full time

    **Al Tayer Insignia | Head of CRM & Loyalty** *** **About Us** As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia...

  • CRM Admin

    3 months ago


    Dubai, United Arab Emirates Huspy Full time

    **The Story so far: Who we are**: Are you ready for a mission, not just a job? At Huspy, we're more than a proptech startup; we're trailblazers on a rocketship to redefine the home buying journey. We seek individuals who crave more than a 9 to 5 — they desire to be part of a movement changing the game. Our Vision: Huspy takes on the home buying challenges...


  • Dubai, United Arab Emirates Al Tayer Group Full time

    **About Us** As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail,...