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Regional Marketing Lead

3 months ago

Dubai, Dubai, United Arab Emirates Fasset Full time
About Fasset:

Fasset is a pioneering global digital asset gateway that enhances accessibility within the digital asset landscape.

Our innovative and secure digital asset solutions empower individuals in emerging markets to create a brighter future. We are at the forefront of web3 technologies, facilitating the adoption of digital assets for the next billion users.

We are assembling a team of exceptional talent and are eager to connect with world-class professionals. If you seek an environment that values determination, bravery, and a unique approach to challenges, we would love to hear from you.

Role Overview:
Join Fasset as a Marketing Manager concentrating on the UAE + GCC region, where you will play a vital role in developing our marketing initiatives and driving growth in a rapidly changing market. This position is highly results-oriented, focusing on expansion within the UAE + GCC region.

Key Responsibilities:
  • Oversee the acquisition, engagement, and retention strategies for users.
  • Craft and execute marketing plans specifically designed for the UAE + GCC markets, while maintaining a global outlook.
  • Work collaboratively with cross-functional teams to ensure unified brand messaging and effective market entry.
  • Conduct thorough market analysis to identify regional trends and consumer preferences.
  • Design and implement marketing campaigns, assessing their impact and success.
  • Build and maintain relationships with local media and partners to boost brand awareness and outreach.

Ideal Candidate Profile:
  • Demonstrated experience in marketing, ideally within the fintech or digital asset sectors.
  • Experience in a startup environment, particularly in scaling operations from inception.
  • In-depth understanding of the UAE market and the ability to tailor strategies to local needs.
  • Strong analytical capabilities and a data-driven mindset in marketing.
  • Excellent communication and interpersonal skills to motivate and inspire diverse teams.
  • A proactive attitude and readiness to take initiative to achieve results.
  • Familiarity with a wide range of marketing functions, including digital, social media, public relations, influencer engagement, and events.
  • Ability to manage projects and teams across various countries and time zones.
  • Comfortable in a fast-paced, dynamic, and high-energy work environment like Fasset.

Why Choose Fasset?
  • An exciting opportunity to advance your career while working in a vibrant, fast-growing company that encourages you to excel.
  • An entrepreneurial atmosphere that promotes continuous learning.
  • Be part of a rapidly scaling organization.
  • Enjoy personal responsibility and autonomy in your role.
  • Engage in professional development and ongoing training.
  • Collaborate with an international team representing over 20 nationalities.