Regional Category Development Manager
4 weeks ago
At Arla, we're seeking a seasoned marketeer with a leadership background to accelerate our transformation agenda in the Middle East and North Africa (MENA) region. As the Regional Category Development Manager, you'll drive the customer marketing journey, step-change the understanding and focus on customer and shopper, and lead capability development across the region.
Key Responsibilities- Support Consumer Marketing in developing category strategies down to the channel level.
- Collaborate closely with the Consumer Marketing team to develop category strategies tailored to specific channels within the MENA market.
- Develop full 4P category toolkits, including price and promotion strategies, distribution plans, and placement strategies.
- Develop shopper toolkits, ensuring they meet brand guidelines and key visuals while meeting the expectations of the MENA markets.
- Develop Total Category POP solutions, creating and implementing innovative and effective point-of-purchase (POP) solutions for the entire category.
- Lay down guidelines for Perfect Store MSL & Planogram methodology/metrics, ensuring consistency and effectiveness across all stores.
- Provide on-the-ground support for growth clusters/markets, working closely with local teams to drive category growth and achieve sales targets.
- Develop Trade Decks and NPD sell-ins, creating compelling trade decks and leading the sell-in process for new product development (NPD), ensuring alignment with category strategies and objectives.
- Champion two of the following areas: Shopper Toolkit, Trade Decks, Perfect Store, Category Management, Instore POP solutions, or Shopper Behaviour.
- A degree or higher educational qualification with solid FMCG experience of 8-10 years in business/commercial development, category management, sales, or marketing roles within the FMCG industry or retail sector.
- Strong analytics on different data, such as Nielsen EPOS, Kantar, and category management experience, with the ability to implement key category management initiatives with customers.
- Strategic thinking, commercial acumen, and a passion for getting into details.
- Fluency in spoken and written Arabic and English.
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People, Stronger Planet, and it's deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations.
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