Strategic Marketing Lead
3 weeks ago
Job Overview
Talent Pal is seeking a highly skilled and experienced Marketing Specialist to join our dynamic team in a leading tech company in Dubai.
The ideal candidate will have a strong track record in developing and executing marketing strategies that drive business growth, with a minimum of 3 years of experience in marketing in the tech industry.
Key Responsibilities:
- Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align with the company's goals and objectives, focusing on customer acquisition, retention, and brand growth.
- Product Marketing: Manage the lifecycle of our tech products from go-to-market strategies to market adoption, ensuring clear and compelling positioning in the industry.
- Digital Marketing and Demand Generation: Lead multi-channel digital marketing campaigns leveraging SEO, SEM, PPC, social media, email marketing, and content marketing to generate leads and build demand.
- Brand Management: Develop and enhance the company's brand identity, ensuring consistent messaging across all platforms and marketing materials.
- Sales and Marketing Alignment: Work closely with the sales team to create aligned marketing and sales strategies, improving lead conversion and closing rates.
- Team Management: Build and lead a marketing team, fostering a culture of creativity, accountability, and performance excellence.
- Marketing Analytics: Use data-driven insights to measure the performance of campaigns, optimize marketing activities, and report on ROI and KPIs.
- Content Strategy: Oversee the creation of thought leadership content, including case studies, white papers, and blog posts, positioning the company as a leader in the tech industry.
- Event Management: Plan and execute industry events, webinars, and conferences to increase brand visibility and generate new business opportunities.
- Martech and Automation: Leverage marketing automation tools and CRM systems to optimize marketing efforts, including HubSpot, Salesforce, and similar platforms.
Qualifications:
- Minimum of 3 years of experience in marketing in the tech industry.
- Proven track record of success in developing and executing marketing strategies that drive business growth.
- Strong understanding of digital marketing, including SEO, SEM, PPC, email campaigns, content marketing, and social media platforms.
- Experience in B2B or B2C tech product marketing.
- Ability to analyze marketing data and optimize strategies based on data-driven insights.
- Experience in managing and developing high-performing marketing teams.
- Excellent communication and presentation skills, with the ability to influence key stakeholders.
- Hands-on experience with marketing automation platforms and CRM systems.
- Tech industry experience is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a leading tech company in the heart of Dubai.
- A dynamic and collaborative work environment.
- Career growth and development opportunities.
Talent Pal is a leading tech company that offers a unique opportunity to drive business growth and brand recognition in the competitive tech landscape. If you are an experienced marketing professional with a background in the tech industry and a passion for driving results, we encourage you to apply.
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