Strategic Marketing Director

2 weeks ago


Dubai, Dubai, United Arab Emirates JLL Full time
Job Description

As a key member of the JLL team, the Strategic Marketing Director will play a pivotal role in shaping the company's marketing strategy for the UAE region. This individual will be responsible for leading the development and implementation of marketing initiatives that drive business growth and enhance the company's reputation.

Key Responsibilities:
  • Marketing Strategy Development: Collaborate with the marketing agency infrastructure and global residential marketing teams to create a holistic marketing strategy that aligns with the company's overall business objectives.
  • Client Engagement: Work closely with developer clients to devise and oversee marketing strategies, ensuring that their needs are met and their expectations are exceeded.
  • Regional Marketing Function: Serve as the key conduit into the Middle East residential marketing function, providing strategic guidance and support to residential and client stakeholders globally.
  • Marketing Campaign Planning: Foster a data-driven approach to campaign planning, utilizing Salesforce to drive business growth and inform marketing decisions.
  • Reporting and Analysis: Maintain and evolve reporting mechanics to ensure robust internal and client reports against pre-agreed KPIs.
  • Agency Management: Manage relationships with third-party marketing agencies, ensuring that their performance meets the company's expectations.
  • Marketing Data Analysis: Analyze and interpret marketing data to craft recommendations and proposals for stakeholders and clients.
  • Central Marketing Alignment: Build relationships with central marketing and comms functions to align on marketing plans and utilize central resources and budgets.
  • Sales Team Collaboration: Foster relationships with local and international sales teams to ensure clear customer journeys and hand-off points between marketing and sales.
  • Product Team Collaboration: Work closely with the internal product team to devise tech stack requirements, ensuring that the company's marketing channels are constantly evolving and innovative.
  • Brand Management: Act as the brand guardian for the region, working with the head of residential marketing and central brand team to deliver a globally defined but locally nuanced approach to always-on marketing.
  • Performance Marketing: Work with the head of performance marketing for residential marketing to define an always-on ROI-efficient approach to lead generation.
  • Awareness Marketing: Collaborate with the awareness marketing lead to ensure an always-on approach to brand marketing and positioning the company and its capabilities as best-in-class.


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