Global Luxury Destination Marketing Leader
4 days ago
The Director of Destination Brand Strategy is responsible for leading and managing the branding and marketing programs of Saadiyat Island. This includes promoting Saadiyat Island as a leading global luxury beach and cultural destination, creating and delivering marketing plans for both local and source markets, in alignment with market strategy and phasing.
Key Responsibilities:- Closely work with senior marketing directors to develop overall marketing plans, guidelines, calendars, and budgets;
- Create and implement destination marketing strategies and plans in partnership with sales departments, travel and tourism operators, and other key stakeholders to enhance the competitiveness of Saadiyat Island;
- Work closely with sales teams to enable them to meet commercial objectives by providing appropriate insights, tools, and materials to support BtoB and BtoC marketing plans;
- Effectively manage the image, reputation, and brand of Saadiyat Island by defining the island's brand strategy and experience (i.e., brand attributes, positioning, and values);
- Establish a marketing services program that effectively integrates digital, visual, collateral, and display resources to extend the reach of the Saadiyat Island brand through paid and earned publicity and marketing partnerships;
- Identify and facilitate collaborative marketing initiatives in support of key priorities and goals of Saadiyat Island;
- Manage the digital marketing strategy for destination Saadiyat Island;
- Manage the procurement and ongoing management of internal clients and third-party suppliers, including creative, communications, media, PR/social media, and digital agencies;
- Manage the effective delivery of media, travel trade, and VIP familiarization programs in close consultation with Abu Dhabi tourism authorities, airlines, events, and tourism operators;
- Support Miral seeded events and other events on Saadiyat Island through advertising, public relations, and social media;
- Manage social media presence and direct programs to improve social media reputation and recognition;
- Undertake project marketing activities, including project launch, promotions, and trade marketing to maximize publicity for Saadiyat Island;
- Monitor performance to ensure adherence to corporate guidelines and maximum return from the organization's marketing spend;
- Optimize marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics.
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