Destination Marketing Expert

3 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Miral Destinations Full time
About the Role:

We are seeking an experienced Director of Destination Brand Strategy to lead our marketing efforts for Saadiyat Island. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to promote Saadiyat Island as a leading global luxury beach and cultural destination.

Key Accountabilities:
  • Develop and execute destination marketing plans to align with market strategy and phasing;
  • Collaborate with internal stakeholders and external partners to enhance the competitiveness of Saadiyat Island;
  • Work closely with sales teams to provide insights, tools, and materials to support BtoB and BtoC marketing plans;
  • Define and implement the island's brand strategy and experience;
  • Establish a marketing services program to integrate digital and traditional marketing channels;
  • Manage the digital marketing strategy for destination Saadiyat Island;
  • Oversee the procurement and management of internal clients and third-party suppliers;
  • Coordinate the delivery of media, travel trade, and VIP familiarization programs;
  • Execute marketing activities to promote Saadiyat Island;
  • Monitor performance and optimize marketing spend for maximum return.


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