Sales Director UK Market Leader

3 weeks ago


Dubai, Dubai, United Arab Emirates AccorHotel Full time

Key Responsibilities:

The Sales Director UK Market will be responsible for leading our sales team in the UK market, driving sales success and revenue growth. Key responsibilities include:

  • Identifying prospective accounts and establishing goals for key accounts by analyzing historical data and other statistical information
  • Attending fairs to represent the hotel and/or region within the UK market, in coordination with the Corp. Sales or hotel-based sales teams
  • Maintaining up-to-date understanding of company products and rates, and involvement in cross-selling of these when required
  • Providing weekly regular updates on competitors' sales and promotion efforts, and market intelligence by monitoring business sources and segments
  • Ensuring timely and efficient sales blitzes in the local city or outstation for the geographic area of responsibility
  • Participating in hotel activities, including promotions, sales blitzes, entertainment, and other operational areas as directed
  • Penetrate and saturate prospective and existing customer organizations for effective multi-department selling
  • Service needs of customers by attending to all requests promptly within 24 hours
  • Assisting the DOS GCC in pursuing new market segments to secure sales and preparing proposals for consideration
  • Developing strong, secure, and productive business relations with all companies within the portfolio under the geographic/market segment allocated
  • Positive communication of the hotel image to existing and potential customers at all times
  • Ensuring that revenues and/or cost controls are maximized through proactive actions rather than reactive management
  • Maximizing occupancy and average rate of the hotel through creative and selective selling
  • Accurately reporting the monthly end-year-to-date room night and revenue accounts to the DOS GCC for revenue-increasing opportunities and possible action plans
  • Reporting on trends in the industry and local markets
  • Budget planning and executing cost-effective and productive sales trips at least 45 days prior to your trip
  • Maintaining a calendar allowing you to meet all established deadlines and planned sales trips
  • Maintaining accurate information on all new and ongoing leads and accounts, including solicitation efforts
  • Planning and executing cost-effective and productive sales trips into your assigned territory to improve and increase our penetration of that market
  • Contacting and entertaining clients during their site visits and through invitations to contacts within his/her respective segments
  • Ensuring that all incoming correspondence (inquiries, requests, offers, confirmations, etc.) are attended to and replied to in due time
  • Targeting to achieve key figures from key accounts/key markets through preparation and execution of proper action plans for his/her field of responsibility
  • UK Market: Priority in sales activities are to be given to this market and it has to be worked on in close coordination with the Director of Sales Gulf Countries according to internal regulations
  • Reducing administrative work to achieve a minimum of 57 personal sales/courtesy calls per day, as well as 10 telephone sales/courtesy calls per day, without affecting the promptness of the flow of correspondence to accounts
  • Ensuring that all incoming correspondence (inquiries, requests, offers, confirmations, etc.) is attended to and replied to in due time
  • Reporting: Preparing and transmitting the Call Reports on a weekly basis to the supervisor and/or the Director of Sales in Gulf Countries. Establishing a Monthly Report that includes the summary of past activities, prospection, and trends, and analyzing competitors' sales and promotion efforts, forecast for all sales activities & production/conversion figures. Attending once a month hotels Sales/Rooms Division and Credit meeting
  • Business Plan/Budget: Targeting to achieve key figures from key accounts/key markets through preparation and execution of proper action plan for his/her field of responsibility
  • Accounts Receivable: Is responsible for the settlement of outstanding respectively the follow-up on a regular basis towards local Travel Trade to match credit policy in close coordination with the Credit Manager/Rooms Division
  • Conducting rate market surveys to advise management of actual market trends
  • Special deals (out of guidelines and rate policy) must in any case be discussed, coordinated, and approved prior to offer with the Director of Sales Gulf Countries
  • Execution of regular technical/skills training. Is responsible for setting up and maintaining ongoing training programs in the department in conjunction with the Director of HR & the L&D Manager
  • He/she is familiar with all related company documentation and especially with the relevant Operational Standards Manual for his/her field of responsibility
  • Other duties as assigned
  • Electronic Distribution Systems are updated by the hotel operation on a regular basis
  • Assisting in Task Force Teams for new openings
  • Carrying out any other reasonable task (which may not be stated here) as requested

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