Luxury Retail Brand Strategist
4 weeks ago
The Luxury Brand Marketing Director will spearhead the marketing initiatives for a prestigious jewellery brand, focusing on the GCC market.
Role Responsibilities:
- Oversee the comprehensive marketing strategy for a luxury multi-brand Indian fashion retailer and its private label.
- Manage all marketing activities, including traditional and digital marketing efforts.
- Direct ATL, BTL, and digital marketing campaigns, ensuring alignment with brand objectives.
- Collaborate closely with the CEO and other department heads to ensure marketing strategies align with overall business goals.
- Monitor and evaluate the effectiveness of marketing campaigns across various channels, including social media and online advertising.
- Develop and implement impactful media engagements that resonate with the target audience.
- Lead the organic social media strategy, focusing on content creation and audience engagement.
- Identify and cultivate relationships with influencers to enhance brand visibility and engagement.
- Engage with partners and brands that share the company’s vision to amplify brand influence.
- Utilize customer analytics to identify opportunities for cross-selling and upselling to existing clients.
Qualifications:
- 12-15 years of experience in luxury retail marketing and brand management.
- Strong grasp of messaging and positioning strategies for both customers and influencers.
- Exceptional written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously with excellent organizational skills.
- A collaborative leadership style that fosters creative problem-solving.
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