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Luxury Retail Brand Strategist

3 months ago


Dubai, Dubai, United Arab Emirates bfmhr Full time
Position Overview:
The Marketing Lead for a prestigious luxury brand will be responsible for overseeing all marketing initiatives within the GCC region for a renowned jewellery label.

Role Responsibilities:
- Direct the comprehensive calendar of integrated marketing and branding campaigns across various channels including digital and print.
- Supervise the development of campaigns encompassing all elements: creative, media, content, target demographics, and timelines.
- Ensure campaigns enhance brand visibility, foster customer loyalty, and stimulate repeat purchases while generating positive referrals and attracting new clientele.
- Collaborate closely with the CEO and other department heads to ensure alignment with overarching business objectives.
- Evaluate and analyze the effectiveness of campaigns across all platforms, consistently seeking to enhance impact and return on investment.
- Design and implement effective media engagement strategies across diverse formats.
- Maintain consistent communication through compelling narratives that emphasize the brand's exclusivity and distinctiveness.
- Lead the organic social media strategy, focusing on content creation and driving key performance metrics such as follower growth within target demographics.
- Identify and cultivate relationships with influencers who can positively impact brand engagement.
- Engage with partners and brands that resonate with the company's vision to amplify brand influence.
- Manage customer analytics to leverage cross-selling, upselling, and service opportunities for existing clientele.

Qualifications:
- 12-15 years of experience in lifestyle retail marketing and brand management.
- Profound understanding of messaging strategies for both customers and influencers.
- Exceptional communication skills, both written and verbal.
- Strong organizational skills with the ability to manage multiple projects concurrently.
- A collaborative leadership style that promotes innovative problem-solving.