Luxury Brand Manager

6 days ago


Dubai, Dubai, United Arab Emirates bfmhr Full time

Job Summary:

The Marketing Head Luxury Brand Bahrain Location for a Jewellery Brand Managing GCC Market will oversee all marketing activities for a luxury multi-brand Indian fashion retailer and its private label.

Key Responsibilities:

  • Lead the overall calendar of integrated 360 marketing and brand campaigns across channels, digital, print, and in-store.
  • Oversee campaign development across all aspects: creative, media, content, target audience, schedules, etc.
  • Campaigns should build brand awareness, retain customers, and encourage repeat purchase, generate positive word-of-mouth, generate new leads, and promote new launches.
  • Work closely with the founder/CEO and other functional heads to align with business goals.
  • Monitor and analyze campaign effectiveness across ATL, BTL, and digital (Facebook & Google) and consistently improve impact and ROI.
  • Design, develop, and implement effective and consistent media engagements across formats.
  • Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
  • Lead social media organic strategy, including content creation, driving relevant metrics, including follower growth among target audiences.
  • Identify and build a base of influencers, independent persons who can drive positive brand engagement.
  • Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
  • Manage Customer Analytics with an aim of leveraging cross-sell, upsell, and servicing opportunities to existing customers.

Requirements:

  • 12-15 years of experience in lifestyle retail marketing and brand management.
  • Strong understanding of messaging (customer/influencer) and positioning.
  • Excellent communication skills (written and verbal).
  • Excellent planning, time management, and organizational skills with the ability to manage multiple activities simultaneously.
  • A hands-on, participative leadership style that encourages creative problem-solving.


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