Brand Strategist

1 week ago


Dubai, Dubai, United Arab Emirates Asterix Communications Full time
About Asterix Communications

We are a dynamic and innovative company seeking a highly skilled Brand Strategist to join our team in Dubai. The ideal candidate will be responsible for developing and implementing effective branding strategies that enhance our brand image, increase brand awareness, and drive customer loyalty.

Key Responsibilities
  1. Develop and Execute Comprehensive Branding Strategies: Create and implement branding initiatives that strengthen our market position and achieve business goals.
  2. Conduct Market Research: Identify consumer trends, preferences, and competitive analysis to inform branding decisions.
  3. Establish Brand Guidelines: Develop and manage brand guidelines to ensure consistency across all marketing and communication channels.
  4. Collaborate with Cross-Functional Teams: Work with marketing, design, and product teams to develop and implement branding initiatives.
  5. Oversee Marketing Materials: Ensure the design and production of marketing materials align with the brand's identity and messaging.
  6. Manage Online Presence: Oversee the company's online presence, including website, social media, and other digital platforms.
  7. Ensure Brand Consistency: Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.
  8. Plan and Execute Branding Campaigns: Develop and execute branding campaigns, events, and promotions to increase brand visibility and engagement.
  9. Build and Maintain Relationships: Develop and maintain relationships with key stakeholders, including customers, partners, and influencers.
  10. Stay Up-to-Date on Industry Trends: Continuously update knowledge on industry trends and best practices to improve branding strategies.
Qualifications
  1. Bachelor's Degree in Marketing, Communications, Business, or a Related Field
  2. Minimum of 3 Years of Experience in Branding, Marketing, or a Related Role
  3. Proven Track Record of Developing and Executing Successful Branding Strategies
  4. Experience Working on Branding Projects and Managing Social Media
  5. Strong Understanding of Brand Management Principles, Marketing, and Consumer Behaviour
  6. Excellent Communication, Presentation, and Interpersonal Skills
  7. Creative Thinker with the Ability to Develop Innovative Branding Concepts
  8. Strong Analytical Skills with the Ability to Interpret Data and Make Data-Driven Decisions
  9. Proficiency in Digital Marketing, Social Media, and Branding Tools
  10. Ability to Work in a Fast-Paced Environment and Manage Multiple Projects Simultaneously
  11. Strong Organisational Skills and Attention to Detail


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