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Brand Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Asterix Communications Full time
About Asterix Communications

Asterix Communications is a leading provider of innovative solutions in the energy sector. Our mission is to empower businesses through cutting-edge technology and strategic partnerships.

We are seeking a highly skilled Brand Strategist to join our team and drive our branding initiatives forward. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive brand strategies that enhance our appeal to potential talent, business partners, and existing staff.

Key Responsibilities
  1. Develop and Implement Brand Strategies: Create and execute brand strategies that align with our company values and goals, ensuring a consistent and compelling brand presence across all communication channels.
  2. Collaborate with HR: Work closely with our Human Resources team to revolutionize our recruitment process through innovative branding initiatives, attracting top talent and fostering a positive company culture.
  3. Content Creation: Develop compelling content to strengthen relationships with counterparties and position Asterix Communications as a leader in the energy sector, showcasing our expertise and thought leadership.
  4. Internal Branding: Spearhead internal branding initiatives to boost employee engagement, pride, and retention, ensuring a unified and motivated workforce.
  5. Brand Consistency: Ensure brand consistency and excellence across all marketing materials, digital platforms, and communication channels.
  6. Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the impact of branding efforts on recruitment, partnerships, and employee satisfaction.
  7. Market Analysis: Conduct regular market analysis and competitor research to inform and refine branding strategies, staying ahead of industry trends.
Requirements
  1. Proven Experience: 2-3 years of experience in branding, marketing, or related fields, with a proven track record of success.
  2. Education: Bachelor's degree in marketing, communications, business, or a related field.
  3. Creative Skills: Exceptional creative skills, with a portfolio demonstrating the ability to translate complex ideas into compelling visual and written content.
  4. Digital Marketing: Good understanding of digital marketing, social media strategies, and current branding trends.
  5. Communication Skills: Excellent communication, presentation, and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment.
  6. Industry Knowledge: Interest in the energy sector and eagerness to learn about energy trading.
  7. Technical Skills: Proficiency in design software (e.g., Adobe Creative Suite), digital marketing tools, and website design.