Paid Search Manager
5 months ago
**Company Description** About dentsu international**:
**Dentsu** is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
**Dentsu** operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
**Job Description** Job Title**:Paid Search Manager, CXM, Merkle, dentsu
**Reporting to**:Performance Media Associate Director
**Work Location**:Dubai, United Arab Emirates
**Job Level**:L35 -** **Manager
**Job Type**:Full-time (Hybrid)
**Your role**:
The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
**Your key responsibilities**:
- Lead quarterly/annual business reviews
- Manage, train, and develop the team of account associates and senior associates
- Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
- Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry
- Own the collaborative relationship with our platform partners
- Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
- Ensuring effective communication internally & externally
- Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
- Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
- Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
- Coaches and develops junior staff, supervising their projects and day to day activities
- Builds strong relationships across client services team and with client.
- Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
- Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
- Owns and manages the client strategy and plans key campaign efficiencies
- Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
- Plans accounts and growth opportunities, working closely with the Account Directors
- Builds strong relationships across Client Services and other channel teams
**Qualifications** Skills and Experience**:
- Bachelor’s degree (preference in Marketing, Data Analytics, or related field).
- ** 3-5 years** of paid search experience.
- Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
- Hands-on experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
- Strong understanding of SEM fundamentals.
- SA360 certification is a plus.
- Proficiency in MS Excel, Word, and PowerPoint.
**What profile are we looking for**:
- **Analytical Thinking**: A Paid Search Manager needs to analyze data, identify trends, and make informed decisions based on performance metrics. Strong analytical skills are crucial for optimizing campaigns effectively.
- ** Attention to Detail**: Managing paid search campaigns involves handling numerous variables, from keyword bids to ad copy. Paying attention to small details ensures accuracy and prevents costly mistakes.
- ** Adaptability**: The digital landscape is dynamic, with frequent algorithm updates and industry shifts. A Paid Search Manager should adapt quickly to changes, staying ahead of trends and adjusting strategies accordingly.
- ** Communication Skills**: Effective communication is vital. You’ll interact with clients, team members, and stakeholders. Clear communication ensures everyone is aligned and understands campaign goals.
- ** Problem-Solving**: Paid search often presents challenges, such as low conversion rates or unexpected budget constraints. A skilled manager can troubleshoot issues, find solutions, and optimize performance.
- ** Time Management**: Juggling multiple campaigns, tasks, and deadlines requires excellent time management. Prioritizing effectively ensures timely execution and succes
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