Paid Social Exec
6 months ago
**Location: Dubai, UAE (Remote/Office-Based)**
**Position Type: Full-time**
Are you ready to make strides in the fast-paced world of digital advertising with a brand that's all about empowering individuals to express their unique style through cutting-edge footwear and fashion? Public Desire, a renowned name in the fashion industry, is looking for a talented Paid Ads Executive to join our team in Dubai and play a vital role in shaping our online presence.
**Company Overview**:
Public Desire is not just a footwear brand; it's a fashion movement that celebrates individuality, self-expression, and the confidence to stand out. Our brand is at the forefront of merging style, innovation, and inclusivity, offering trendsetting and affordable footwear and fashion that speaks volumes about personal style.
**Responsibilities**:
As a Paid Ads Executive at Public Desire, you will be at the forefront of our digital marketing efforts, contributing to the following:
1. **Campaign Management**:
- Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook, and more, focusing on promoting our dynamic footwear and fashion collections.
- Monitor, analyze, and optimize campaign performance to ensure maximum impact and engagement.
2. **Bid Management**:
- Implement strategic bid adjustments to optimize return on investment, particularly in the competitive landscape of footwear and fashion advertising.
- Stay abreast of industry trends, adapting bidding strategies accordingly.
3. **Creative Performance Review**:
- Collaborate closely with our creative team to assess ad creatives, providing valuable insights for continuous enhancement of our footwear and fashion visuals.
- Conduct A/B testing to refine creative elements and messaging for optimal performance.
4. **Team Collaboration**:
- Engage actively in team meetings, contributing insights on strategy, performance, and upcoming footwear and fashion campaigns.
- Foster open communication with team members to seamlessly integrate paid advertising with overall marketing initiatives.
5. **Reporting and Analysis**:
- Generate regular reports on campaign performance, delivering actionable insights related to the footwear and fashion segments.
- Utilize analytics tools to track and measure KPIs, making data-driven recommendations for ongoing improvements.
**Qualifications**:
- Proven experience managing paid advertising campaigns in the footwear and fashion industry.
- Strong analytical skills with the ability to decipher complex data sets.
- Bid management and optimization expertise.
- Proficient in English (both written and spoken).
- Excellent communication skills with a collaborative team spirit.
- Working knowledge of creative elements and their impact on campaign performance in the footwear and fashion context.
**Requirements**:
- Working headset for virtual team meetings.
- Fluency in English.
**Salary**: AED3,000.00 - AED4,000.00 per month
Application Question(s):
- Are you able to work from an office?
**Experience**:
- paid social: 2 years (required)
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