Paid Media Executive
6 months ago
Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's recent valuation at approximately $1 billion, secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.
Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and obtained a minority share in Hepsiemlak, the leading property portal in Turkey. With over 590+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.
As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.
The Company
**Year Founded**
2007
**Headquarters**
Dubai, United Arab Emirates
**Website**
**Social Media**
Twitter
Facebook
Instagram
Linkedin
Glassdoor
**Focus**
Property Finder was created with the vision of providing a seamless experience to people in their real estate journey. Over the last decade, the platform has evolved as a go-to marketplace for real estate brokerages, developers, and house hunters to make informed decisions on all things real estate.
**Company Profile**
Property Finder is the leading digital real estate platform in the Middle East and North Africa.
A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey.
The company is one of the largest technology start-ups in the region and is on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company that will have a lasting impact on the entire tech ecosystem in our geography.
We encourage our people to move fast and be bold, and we offer them countless ways to make an impact in a fast-growing organization. Our goal is to ensure that our people find their time at Property Finder a rewarding investment, where the company’s growth also means personal growth.
Property Finder generates most of its revenues through B2B sales of subscriptions, building on a resilient model of recurrent revenues.
**Core Solutions**
Property Finder offers a host of solutions for the customers and end users:
At our core, we offer the most comprehensive real estate listing database to people in the region and aspire to improve everyone’s property journey with technology.
We then match property seekers with real estate professionals (our clients), effectively operating a marketplace that adds value to both sides of the journey. We also offer value-added products to our clients, such as a real estate CRM platform.
Thanks to our wide market coverage and leading position, Property Finder has the best real estate data in the region. This data is opening new avenues for the company now; for example, we are publishing Dubai's official Real Estate index (Mo’Asher), in partnership with the government.
We have many exciting growth avenues ahead of us. The next few years will definitely be an exciting rocketship journey for us at Property Finder.
**The Position**
**Profile Summary**
- The role is based in Dubai HQ where the mindset of trust and autonomy creates an efficiency-driven culture with significant independence to impact the position and ultimately the performance of Property Finder and its brand position.
**Responsibilities**:
- Build, manage, and optimize innovative paid media campaigns across various platforms, including but not limited to PPC, paid social, display, and content promotion.
- Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV.
- Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
- Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
- Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies.
- Work closely with creative and content teams to develop compelling copies and creatives that resonate with the target audience and drive engagement.
- Collaborate with cross-functional teams to ensure seamless integration and alignment of paid media campaigns with other marketing initiatives.
- Analyze and present campaign performance reports to key stak
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