Digital Marketing
8 months ago
**(Предпочтительно гражданин ОАЭ)**
**Цель работы**
Цель работы менеджера по маркетингу C&IB заключается в поддержке функции маркетинга в разработке и реализации эффективных маркетинговых мероприятий и впечатлений для бизнеса корпоративного и институционального банковского обслуживания. Роль включает в себя развитие сильных бизнес-партнерств и управление повседневными маркетинговыми мероприятиями для успешного продвижения и повышения осведомленности о услугах C&IB, дополнительных предложениях и его уникальных преимуществах, в то время как вносится вклад в деловые цели и финансовые показатели.
**Основные задачи**:
- Планирование и предоставление контент-материала на основе утвержденного плана
- Составление эффективных коммуникаций и ключевых сообщений в соответствии с брендом и бизнес-навигацией
- Предоставление убедительного и интегрированного контента, который передает дополнительные предложения и уникальные преимущества бизнеса C&IB
- Планирование и предоставление эффективного целевого контента на основе модели распределения с оптимизированным выбором онлайн/оффлайн медиа-каналов
- Планирование и управление календарем соответствующего контента на соответствующих каналах (социальные публикации/подкасты/веб-сериалы и другие)
- Обновление цифровых и традиционных собственных платформ
- Поддержка разработки и реализации долгосрочных и краткосрочных операционных планов для отдела
- Управление повседневной реализацией долгосрочных и краткосрочных планов и обеспечение их успешного преобразования в задачи по результативности для достижения установленных уровней сервиса.
- Вклад в разработку ключевых показателей эффективности отдела и обеспечение правильной каскадной передачи целей по результативности подчиненным
- Внесение предложений по подготовке отдела бюджетов
- Помощь в реализации утвержденного бюджета и рабочих планов для достижения целей
- Исследование и выделение значительных отклонений для обеспечения эффективности работы и контроля затрат
- Управление расширенной сетью поставщиков, партнеров и поставщиков услуг для успешной реализации ежегодных маркетинговых планов
- Обеспечение выполнения соответствующих политик, процессов, систем, стандартов, процедур и внутреннего контроля для поддержки выполнения рабочих программ отдела в соответствии с корпоративными стандартами
- Создание и поддержание сильных партнерских отношений с ключевыми заинтересованными сторонами в бизнесе C&IB
- Тесное сотрудничество с руководителями бизнеса для понимания их целей и задач
- Предоставление стратегических и творческих идей для бизнеса
- Частые встречи и взаимодействие с руководителями
- Тесное сотрудничество с межфункциональными командами (IT, соответствие, финансы
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