![Apparel Group](https://media.trabajo.org/img/noimg.jpg)
Manager - Digital Marketing
4 days ago
A
bout 6thStreet:
6
A
bout the Role:
W
e are looking for a Performance/Digital Marketing Manager to drive the strategy and performance across all paid media channels. The current operations are handled by our performance agency, so this person would be the PoC for the agency and responsible for the performance across paid search, paid social, affiliates and influencer marketing channel for 6thStreet. This person should be number driven and obsessed with measurement and tracking to ensure media spends are always allocated based on performance.
R
ole Responsibilities:
- evelopment and execution of our growth marketing strategy and paid media strategy in coordination with our performance agency
- mprove the ROI across paid media channels to achieve the overall ROI target across the business
- easure and improve CAC across various performance marketing channels
- edia planning, forecasting, and reporting on monthly, quarterly, half yearly and yearly plans
- esponsible for forecasting and achievement of traffic & installs target across business in the most effective manner while maintaining the overall ROI
- eing involved with the creative team to provide feedback on improving the creatives for ads and A/B testing different creatives and ad message in a pro-active manner
- trategic thinker looking for implementing the latest campaign types, creative formats with a testing mindset
- aily, weekly, and monthly budget management in-line with revenue achievement
- orking with the CRM team for audience segmentation and integration across various platforms with the aim of personalization
R
ole Requirements:
- elf-driven, independent thinker, solution oriented and always willing to go the extra mile
- inimum 5 years’ experience with at least 2 years in managerial role
- inimum 2 years of exposure of performance marketing in a e-commerce environment
- xceptional quantitative, analytical, and problem-solving skills and demonstrated ability to use data and analysis to make recommendations and drive decisions
- perational experience with paid search, paid social, Google shopping and remarketing channels
- perational experience with Google analytics and Google data studio for measurement and reporting
B
enefits:
F
ull-time role Competitive salary + bonus Company employee discounts across all brands Medical & health insurance Collaborative work environment Good vibes work culture
I
f you are looking to expand your career then send us your profile
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