Performance Marketing Manager, Raffles

2 months ago

Dubai, United Arab Emirates AccorCorpo Full time

**Company Description**
**_
Why work for Fairmont?_**

Fairmont Hotels & Resorts is a leading hospitality company dedicated to providing exceptional experiences to our customers. We pride ourselves on delivering outstanding service and creating memorable moments for our guests.

Raffles & Fairmont Hotels & Resorts is a leading hospitality company dedicated to providing exceptional experiences to our customers. As we continue to grow, we are seeking a skilled and innovative Digital acquisition Manager to join our team and drive our digital & performance marketing efforts focused on search, metasearch, paid social, Affiliates, retargeting and programmatic campaigns. Reporting to the global director of performance marketing, the overall scope of the position is to ensure ROI growth, innovation and deployment of new technology across Fairmont and Raffles Globally. This will require working directly with agencies & key partners to enhance the return of campaigns at brand and individual hotel level for Fairmont & Raffles. In addition, the position will be key to ensure implementation of correct orchestration of the performance marketing activities.
- Define and monitor an online acquisition strategy (SEA, metasearch, programmatic, retargeting, affiliate, Paid social) designed to generate traffic and qualified leads/sales for Fairmont & Raffles hotels & resorts.
- Manage and optimize acquisition campaigns with our media partners (agencies and media owners) in accordance with market needs & trends.
- Monitor and analyze budget and performance by brand and by acquisition lever.
- Monitor the marketplace and competitor digital marketing activity.
- Design and develop operating models with hotel support and agency to streamline the acquisition activity.
- Efficiently utilize the CDP capabilities and contribute to the enhancement of the customer lifetime value for both brands.
- Collaborate with agencies and other vendor partners
- Assist the hotel support teams in the rollout of digital tools
- Coordinate and assist with new opening hotels campaign setup and optimization.
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
- Briefing, supervising, and challenging key partners.
- Audit and optimize performance campaigns to identify business opportunities and implementing action plans.
- Implement recommendations and new features in alignment with global objectives, guidelines, and search engine evolution
- Implement advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.)
- Ensuring alignment with the full-funnel strategy and objectives of the company.
- Leveraging Cross-Search Performance for the brand
- Monitoring and implementing synergies between SEA & SEO
- Carrying out analysis and driving optimizations to generate incremental revenue & efficiency.
- Managing the Paid Search & Meta-search budget for the brand
- Monitoring investments to ensure budget is optimized
- Financial Consolidation and management of local budget sources & fees
- Driving innovation by identifying new trends, products and tools to test for the brand
- Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
- Recommend new technologies to drive usage of advanced technological tools.
- Strong analytical skills to challenge external stakeholders & develop relevant action plans.
- Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams

**Qualifications**
- A minimum of 8 years of experience in ECommerce, Digital Marketing and performance
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Excellent understanding of digital eco-system, with a deep understanding of ad platforms and activation expertise.
- Strong understanding of current digital marketing concepts, full funnel strategies and best practices
- Excellent English, both verbal and written. French is a plus
- Excellent organizational skills.
- Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal stakeholder, properties,)
- Data-driven with a strong business sense.
- Experienced with the different acquisition levers, a strong specific expertise is a plus (SEA, METASEARCH, Affiliate).
- Expertise in CDP platform usage and exploitation.
- Strong interest in luxury-focused performance marketing
- Experience in leading and managing external partners.
- Experience in planning, strategy, managing and activating multichannel campaigns

**Additional Information**
**_
Your team and working environment:_**

You will be working with the Global brand Loyalty team and coordinating with wide Commercial team on a daily basis.
- We Are Fairmont Heartists_

Our buildings are grand and our people exceptional. Our architecture gives us presence, but we are the heart and soul
- We Are Home To Events

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