Hvac Marketing Executive
3 months ago
**Job Summary**:
The Marketing Executive will be responsible for executing marketing strategies and campaigns to enhance brand visibility, generate leads, and support sales initiatives. This role will involve working closely with cross-functional teams to promote company’s innovative products, while focusing on increasing market share in the HVAC, automotive, and industrial sectors.
**Key Responsibilities**:
- **Campaign Development & Execution**:
- Assist in the planning and execution of marketing campaigns, including digital, print, and event-based initiatives.
- Work closely with the marketing team to develop content, promotional materials, and advertisements aligned with the company’s objectives.
- Monitor and analyze the performance of campaigns, adjusting strategies as needed to optimize results.
- **Digital Marketing**:
- Oversee the company's online presence, including website updates, social media channels, and digital advertising campaigns.
- Develop content for social media platforms, ensuring alignment with brand messaging and engaging target audiences.
- Track and report key metrics such as website traffic, social media engagement, and lead generation from digital efforts.
- Collaborate with SEO and PPC specialists to improve website performance and visibility in search engine rankings.
- **Content Creation**:
- Work with the marketing team to create compelling content, including blog posts, case studies, newsletters, brochures, and product catalogs.
- Assist in the development of video content, infographics, and visual assets that communicate company’s product benefits.
- Ensure all content is aligned with brand guidelines and resonates with target audiences across different industries.
- **Event Management**:
- Coordinate the company’s participation in industry events, trade shows, and webinars, including planning logistics, designing promotional materials, and managing event budgets.
- Gather feedback and measure the effectiveness of events in terms of lead generation and brand awareness.
- **Support for Marketing & Events**:
- Collaborate with the marketing team to assist in the coordination of customer outreach initiatives, events, and trade shows.
- Handle customer communications related to promotions, events, and product updates.
- **Market Research & Analysis**:
- Conduct market research to identify new opportunities, industry trends, and competitive analysis to inform marketing strategies.
- Stay updated on industry developments in HVAC, automotive, and industrial sectors to better position company's products in the marketplace.
- Provide regular reports on market trends, customer preferences, and competitor activities to help shape marketing efforts.
- **Sales Support**:
- Work closely with the sales team to provide marketing support, including creating product presentations, sales collateral, and promotional materials.
- Ensure sales teams are equipped with the latest marketing materials, product information, and lead-generating tools.
- **Brand Management**:
- Ensure consistent messaging and brand positioning across all marketing materials and platforms.
- Maintain and update brand assets such as logos, templates, and style guides to ensure consistency across channels.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in a marketing role, preferably in the B2B or industrial sectors such as HVAC, automotive, or manufacturing.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
**Preferred Skills & Attributes**:
- Experience in the HVAC, industrial, or technology sector, with a strong understanding of technical products and B2B marketing.
- Familiarity with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of video production and editing is a plus.
- Experience managing trade shows or industry events.
Creative thinker with a proactive approach to problem-solving and idea generation
Pay: From AED8,000.00 per month
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