Product Marketing Manager
6 months ago
**Job Title**
Product Marketing Manager
**Introduction**
Travel powers progress and Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, payments, insurance, cars, and railways.
We have developed our technology in partnership with the travel industry for over 30 years and in more than 190 countries. Our 17,000+ diverse workforce including 149 nationalities are driven by a passion for ‘Where next?’ We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need.
We are one company, with a global mindset and a local presence wherever our customers need us. Driven by our “Where next?” philosophy we are here in Dubai to further extend our global footprint.
**Job Summary**
Design and definition of the full business/product value proposition, which could include content management, pricing, customer experience & insights, go-to market, as well as messaging and benefits of the segment product/ solutions for internal promotion as well as external promotion to support each release.
Search & Inspire Product Marketing Manager dedicated to India & Subcontinent
- Search & Inspire (SNI) business is about Air Search solutions
- Search& Inspire Product Marketing Managers (SNI-PMM) are responsible for creating everything necessary to sell incl. compelling messaging and positioning, supporting pricing and pricing localization, overseeing the development of promotional materials / sales enablement’s, and supporting go-to-market activities to increase bookings and IT revenue from Searches solutions, and to ensure our customers satisfaction. We do so by understanding market and consumer trends in the industry and analyzing competitor activities in order to also create and execute effective marketing plans
- Search & Inspire Product Marketing Managers (SNI-PMM) are also here to bring deep search solution expertise to support Commercial Organizations in each Regions (or
customer's segment) in customer's facing meetings or industry events to sell or boost the usage and adoption of our Search solutions
- Search & Inspire Product Marketing Managers (SNI-PMM) are finally also responsible for collecting each regions business requirements, quantifying / qualifying and arbitrating
them during the various PLC (Product Life Cycle) process towards Product Managers
Main Responsibilities:
UNDERSTAND MARKET AND CUSTOMERS INSIGHTS
Strategy & markets insights:
- PMMs provide insights from the markets and customers
- These inputs are crucial to understanding value creation opportunities
- Inclusion of markets requirements in product roadmaps
SUPPORT PRODUCT STRATEGY
- Provide market / regional input, especially in relation to the draft GTM plan
- Contribute to Strategic pricing of products collaborating with Product Managers, drive pricing localization
- Compliance with market pricing levels
- Product profitability
PARTICIPATE IN CUSTOMER DISCOVERY / CUSTOMER INTERACTIONS
- PMMs are the interface between the client, the product team, sales, marketing & customer success - descriptive no input
- PMMs play a critical role in the solution’s success, influencing for value delivery along with PMs - descriptive input
- Highlight implications of changes in the product roadmap for customer value proposition/messaging, as well as implications for local market needs
ITERATIVE DEVELOPMENT / PRODUCT EXPERTISE
- Offer feedback from customer's requirements point of view on specific iterations to the PMs
MEASURE AND SCALE
- Ensure all launch and adoption activities are put in place for each individual market, working with local functional leads as appropriate and escalating any issues
- Support in the creation of external-facing product feature and use case descriptions and market-facing messaging, consistent with value prop and go-to-market strategy
- Collect feature/content/services localization requirements based on market needs and regulatory restrictions
- Drive communications and upskilling programs to sales organization
- Provide inputs to:
- Sales, so that Sales can develop action and adoption plans for the Search solution(s) to be released
- Marketing, so that Marketing can create relevant campaigns, collateral and sales enablement
- Professional Services (Operations) and Customer Support, to ensure they are informed and ready for new launches
- Knowledge management, to handle customer trainings (internal training supported by PMM)
- Bring together PMs and the relevant go-to-market teams to align on launch & adoption plans
- Monitor Search solutions adoption and design appropriate remedies and alternative strategies to ensure Search solutions adoption targets for the region are being met.
- Support problem discovery and define user needs by conducting and collecting inputs from market/user research, and customer suppor
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